Tag: text message marketing

The three biggest mobile marketing mistakes your small business can make

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Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three mistakes are the worst of the worst and should be avoided at all costs.

Not optimizing for mobile

The year 2016 was the year mobile web traffic surpassed non-mobile web traffic. With each passing year, mobile web traffic will put distance between it and traditional web traffic. In short, more and more people are accessing the web on tiny screens as opposed to bigger ones. Despite this, there are still many business websites that are designed solely to be viewed on computers or laptops. This creates an unpleasant experience for people trying to access it from a tablet and especially a smartphone. Pinching, zooming, squinting, and waiting for slow loading times wear out smartphone users quickly and many will leave the website never to return again. Every day your website isn’t optimized for mobile is a day you’re losing potential customers. Not only do non mobile-friendly sites annoy customers, they’re more likely to be ignored by search engines like Google that utilize advanced algorithms to give preference to websites over others and one of the things they look at is mobile optimization.

Not using the SMS marketing channel

Of all the mobile marketing channels out there, SMS is the oldest and most effective and important. While some may see it as old fashioned and pass it up in favor of in-app advertising or even developing new apps, SMS marketing needs to be a part of your strategy–a big part. Texting is far cheaper than the cost to advertise in apps or to develop an app. It’s also more effective since 95% of all texts are opened and read within three minutes of being received.
Not allocating enough of your marketing budget for mobile
Mobile marketing needs to be getting the majority of your digital ad spending. Businesses will spend more than 100 billion dollars globally on mobile marketing in 2017. That accounts for just over half of all digital advertising spending. By 2020, mobile marketing will account for 75% of digital ad spending or more. Businesses are recognizing the power of mobile and any business that wants to keep up will have to do the same.

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Source: techworm .net/2017/06/3-brutal-mobile-marketing-mistakes-can-wreck-business.html

 

Five ways restaurant owners can use SMS to grow their business

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Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to stand out when there are already so many restaurants offering every kind of cuisine you can imagine. Developing brand identity and finding something unique to offer is critical if you want your restaurant to thrive. Another good strategy to keeping your restaurant successful is to take advantage of the SMS marketing channel. Here are five ways a restaurant can do this.

Send special offers

Probably the most popular use for SMS marketing is sending mobile coupons or other deals to customers. This can be a great way to get more people through the doors during slower times if you do it right. The offer needs to be good enough to incentivize but not so good it will put you out of business if everyone comes to redeem it either.

Send reservation reminders

Missed reservations can really hurt your restaurant’s bottom line. Since 98% of text messages are opened (and 90% of those within minutes of being received) there’s no better way to send a reservation reminder that the recipient is going to see. Best of all, these SMS reservation reminders enable recipients to add the reservation to their calendar app by clicking on the date and time included in your text. This way they can get reminded again by their phone when the time of their reservation is near.

Create an SMS loyalty program

Just as punch-cards reward frequent customers with every ten visits, an SMS loyalty program can reward your frequent customers with exclusive offers that no one else can get. Make sure that at least a portion of the text messages you’re sending are exclusive to those who’ve opted in to receive your texts. If anyone can get the deal regardless of whether they’ve opted-in, then there’s less incentive to do so.

Make table reservations easy

Text messaging is the preferred method of communication for younger generations who are becoming increasingly uncomfortable with calling up a place of business, including your restaurant. You can deploy a chatbot via SMS that allows customers to make a table reservation by simply sending a text to your chatbot. The easier you make it for customers to make a reservation, the more reservations you’ll get.

Gather feedback

Many receipts nowadays have instructions for going to a website to offer feedback in return for some deal during a future visit. These tend to be ineffective because it involves too much work for the customer. A better way is to send a text (if they’ve opted in) a day or so after their visit to your restaurant asking them to participate in a very short survey (three or four questions tops). Since you initiate the survey and they know up front it’s short and they get something in return, you’re going to get more feedback which you can then use to improve your restaurant.

Mobile Technology News brought to you by biztexter.com

Source: modernrestaurantmanagement  .com/how-restaurants-can-benefit-from-sms/

How to get more opt-ins for your SMS marketing campaign

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SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they have to agree to receive emails with promotional messages. But businesses can face fines and or lawsuits if they aren’t compliant with the Telephone Consumer Protection Act (TCPA) which includes the requirement that they obtain permission before texting. This presents a challenge to business owners or marketers because they can’t just go out and buy a list of phone numbers and start texting away. But anything worth doing is hard and businesses can be rewarded big for putting in the effort to build a sizable phone number database for an SMS campaign. The following tips will help you accomplish that.

Register a shortcode and keyword

One of the most common ways to get consumers to opt-in to receive promotional text messages is to get them to send the first text. Instead of setting up a standard cell phone number which is ten digits, you can register a shortcode which is a five- or six-digit number. This makes it more likely for consumers to send that first text because it’s easier for them to remember a five- or six-digit number than a full ten-digit one. Through a bulk SMS platform, businesses can also select a keyword that acts as a signifier that that customer wishes to opt in. So instead of a customer texting “I want to opt-in” they can text “CUPCAKES” or whatever keyword you choose that fits with what your business provides. You want to make the opt-in process as simple as possible if you want lots of people to opt-in.

Offer a good incentive

The promise of future deals isn’t always enough to get people to opt-in. They need to see an immediate benefit like a small freebie or a coupon that’s too good to pass up. An introductory offer can be a great strategy but if the initial offer is too good and future offers aren’t, you can find yourself getting a lot of opt-outs as customers feel misled about the value they were getting in return for opting in. That first offer has to incentivizing enough to get opt-ins without setting too high a standard for future deals.

Advertise your SMS campaign

Now that you have a shortcode and keyword setup for simplifying opt-ins, you need to display that information all over. If you already are doing email marketing or print mailing, display the shortcode and keyword prominently along with a call to action: “text ‘____’ to ###### to receive [your opt-in offer here].” If you have a brick and mortar location where customers come in and shop, place opt-in directions by the point-of-sale (typically the cash registers). If you have online sales, have a place for customers to place their phone number and a box they can check if they want to receive text messages. This can be paired with complimentary order status and shipping updates via text as well.

Don’t stop trying

Never stop building your phone number database. No matter how good your SMS campaign, you will get opt-outs so they minute you stop pushing for opt-ins, your database starts to shrink. You can continuously experiment with new incentives and keywords and new ways of advertising your SMS campaign to see what works.

Mobile Technology News brought to you by biztexter.com

Source: vanillaplus   .com/2017/06/20/28056-grow-text-message-opt-ins/

Four benefits of sending text messages to customers

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With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most loyal customers. Here are four benefits that can be gained from having a text message marketing campaign.

It boosts your brand’s image

While this may seem like a small thing, simply having an SMS campaign shows customers that you’re savvy and stay on top of trends. That goes a long way in making your brand more cool and trustworthy in the eyes of your customers, especially younger ones. If you’re using SMS to create a loyalty program, it also shows customers that your brand is one that really takes care of its customers by giving them special treatment. That’s going to keep loyal customers coming back.

It’s affordable

The cost to send a single text is anywhere from .015 cents to .095 cents depending on where you live and which bulk SMS platform you’re using to send text messages. That’s much less expensive than sending print mailers and while it’s more expensive than bulk email campaigns, the overall cost effectiveness is still better for SMS because of the higher open-rates that you get with sending text messages. Texts are nearly five times as likely to be read compared to emails.

It’s convenient

SMS marketing is convenient for you as a business owner. By using a bulk SMS platform, you can write out messages in advance, set a time for the text to be sent, and the rest is taken care of for you. SMS marketing services automate opt-in and opt-out processes to efficiently manage the database of phone numbers you’re texting and to avoid any violations of the Telephone Consumer Protection Act (TCPA). It also makes it easy to look at various metrics to see what’s working and what isn’t when it comes to the types of messages you’re sending to your customers.

Not only is texting more convenient for you, it’s convenient for your customers as well. Texts are unobtrusive unlike a phone call or voicemail and customers are free to read the text immediately, or whenever they feel like it. Since they’re always limited to 160 characters, you don’t have to say much, and your customers don’t have to read too much.

It’s effective

Finally and most important, SMS marketing gets better results. In addition to an open-rate that’s nearly 100%, more than 90% of text messages are read within three minutes. That immediacy combined with a higher click-through rate (the percentage of recipients who actually click on any included links within the text message) translates to more conversions. The average conversion rate for a text message is around 8% while you’ll be lucky to see 2% of email recipients converting on the same advertisement.

Mobile Technology News brought to you by biztexter.com

Source: carwash.com/level-digital-marketing/

Six reasons your small business needs a mobile marketing strategy

devicesIn 2016, the mobile adoption rate surpassed 80% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have at least one mobile device—a cell phone or smartphone, tablet, or smartwatch. In the US, the mobile adoption rate is 95%. A mobile marketing strategy for your small business is no longer an option. Here are six reasons why.

People are spending more time on mobile devices

The average American spends an estimated five hours per day on some kind of mobile device which is a little higher than the average amount of time Americans spend watching TV. Business owners and marketers looking to get a message out to a target audience will have better luck reaching them through some kind of mobile advertisement than by any other marketing channel.

People are shopping on mobile devices

It’s becoming increasingly more common for consumers to complete purchases via mobile devices and 60% of all e-commerce visits begin on a mobile device. Even for consumers who prefer to shop at physical locations a mobile strategy is important because they’re pulling out their phones or tablets to read product reviews and get additional information about products they’re looking at in-store. Businesses that set up mobile-friendly websites/apps to guide consumers from product introduction to purchase are going to thrive.

Search engine algorithms give preference to mobile-optimized websites

Search engines like Google use complex algorithms to determine how far up (or down) on the search results page various websites are displayed when a consumer searches for something. These algorithms change over time to reflect the behavior of people using these search engines. Because 60% of all search engine queries originate from mobile devices now, search engine algorithms now give preference to sites that are optimized for mobile devices. Your company’s site isn’t likely to be near the top if it’s not mobile friendly.

SMS has much better open and click-through rates than email

Promotional messages can’t convert into sales unless they’re being read in the first place. Promotional emails that are emailed are only opened about 20% of the time which doesn’t seem so bad until you compare it to promotional text messages that are opened approximately 98% of the time. Not only are customers far more likely to read a text than an email, but they’re also more likely to click on a link within the message if it’s sent via text instead of email.

Mobile marketing reaches a wider audience

Not only are mobile devices growing in popularity, they’re popular across all demographics. In fact, the fastest-growing demographic when it comes to mobile adoption rate is the 65 and up crowd. So whether your target audience is young, old, or in the middle, male or female, or any other demographic you want to target, mobile is the most efficient way of reaching them.

The competition has one

Rest assured that even if you don’t have a mobile strategy, your competitors do. By the end of 2019, nearly three-quarters of all digital marketing spending will be for mobile marketing. Businesses of all sizes are recognizing the importance of mobile and the longer you put off creating a mobile strategy, the more likely you are to be left behind.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/forbesagencycouncil/2017/05/31/five-reasons-mobile-marketing-is-becoming-even-more-important/#1484a673abb4

Six best practices for an effective text message marketing campaign

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SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority of young people, it’s also one of the most cost-effective marketing channels there is. But as more businesses adopt a text message marketing strategy, businesses need to try harder to be noticed in a domain that’s become increasingly crowded. Here are six best practices that every business should take note of.

Get permission

Not only is this a best practice, it’s the law. The Telephone Consumer Protection Act (TCPA) requires businesses to get permission from customers before sending them promotional text messages. Don’t think of this as a roadblock but rather as an opportunity to have an audience made up entirely of people who want to hear from your business. Even if it wasn’t illegal, you wouldn’t want to send unsolicited texts because mobile phone users tend to be younger, tech savvy, and very annoyed with spam. To build a large database of phone numbers, make sure to use existing marketing channels to advertise your SMS program. Make it easy for customers to opt in and offer rewards for doing so.

Send texts at the right time

Because 90% of text messages are noticed and read within seconds, they’re the perfect way to send time-sensitive messages. But on the flip side, a text message can be a total failure if it’s not sensitive to time. Avoid sending texts during times that are more likely to annoy customers like early in the morning on weekends or late in the evening on weekdays. There are plenty of SMS scheduler tools that will allow you to time your messages for the most optimum moments.

A call to action

One of the things people like most about SMS marketing is that it’s usually direct and to the point. Your marketing messages should also be to the point. A great way to do this is to include a call to action that concisely and directly tells recipients what you want them to do. Examples might be “click on this link to learn more” or “come in with this coupon to receive…”

Use simple language

Another way to use the inherent benefits of text messaging to your advantage is to use simple, easy-to-understand language. That means no slang, acronyms, or jargon even if it’s what all the kids are saying these days. It comes across as awkward and unnatural and there may be many in your audience who will not understand the message.

Make it exclusive

One of the things that will keep customers from opting out is the perception that the SMS channel has a degree of exclusivity to it. Many of your SMS recipients will also follow your business on social media and may receive newsletters or coupons via email. If your texts are saying the same things you’re saying on these other channels, they’re more likely to opt out. Another way to make it exclusive is to give them special treatment like mobile-only deals.

Analyze metrics

You want to constantly improve your SMS marketing campaign by paying attention to what works and what doesn’t. The only way to do that is by paying attention to your metrics. Low open rates are a sign that your text messages aren’t perceived as valuable by recipients. Low click-through rates mean you’re not creative enough incentive or your call to action may not be clear enough.

Mobile Technology News brought to you by biztexter.com

Source: bizcommunity.com/Article/196/423/157915.html

More and more small businesses communicating with customers via text

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It would be an understatement to say that American consumers love their smartphones. According to one survey, nearly 70% of Americans report sleeping with their smartphone in arm’s reach. According to another survey, nearly all Americans check their smartphone within 15 minutes of waking up. Cumulatively, Americans will check their smartphones 9 billion times each day.

What do these mobile-phone obsessed people do while on their phones? Primarily texting. Americans spend an average of 26 minutes a day reading and responding to text messages, more than they spend on any other mobile phone-based activity. The average person will send 5.3 text messages for every phone call they make. With so many people using smartphones to send and receive text messages, it’s no wonder that many businesses are turning their attention to using SMS to communicate with their customers.

Customer-business text interactions are on the rise

Millions of Americans prefer texting to talking on the phone and customer-business interactions reflect that interest. Approximately 62% of smartphone users report using their phone to inquire about products or services from businesses and 36% reported that they communicated with a customer service representative via text before making a major purchase like a car or home appliance. Customers prefer texting to phone calling for many reasons: there are no awkward silences to think about what to say or how to phrase something, messages can be sent at the participants’ convenience and ignored when there is something more pressing, and text messaging creates a written record of the conversation that participants can look back on.

Small businesses should cash in

Though virtually all major companies are using text messaging to interact with customers, many smaller businesses aren’t. In fact, it remains one of the least utilized methods of communication despite the fact that it is the most preferred by their customer base. Here are a few reasons small business owners should consider getting in on the text message marketing craze:

Text messages get noticed. Approximately 98% of all text messages are read by recipients, that’s 95% more than email. Furthermore, an astonishing 90% of text messages are read within three seconds of being received

They’re immediate, but not annoying. Because the majority of Americans have their phones set to notify them upon receipt of a text—either through a tone, vibration, or wearable tech notification—they’re likely to get the message near-instantaneously. It makes SMS the preferred channel for sending time-sensitive information. Though phone calls are similarly immediate, people are more likely to view them as an intrusion and many screen their calls

It’s easy to use. Enterprise mobile messaging has come a long way in recent years thanks to the growing interest in using SMS to communicate with customers. It’s now easier than ever to send professional-looking texts by using custom templates and multimedia features like images or video. Nearly all customers will have a mobile phone and will be familiar with how to use text messaging

If email or phone marketing efforts are falling short, it may be time to give text message marketing a try.

Mobile Technology News brought to you by biztexter.com

Source: pcworld   .com/article/3194550/mobile/with-customers-glued-to-smartphones-businesses-turn-to-texting.html