Tag: text message marketing

Five SMS marketing mistakes you need to stop making immediately

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SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the simplicity of the channel, there are still plenty of mistakes that can be made in using it. Here are just five which, if avoided, could improve your SMS marketing efforts.

No sender info

When your customers opt-in to receive your text messages, they do so by texting a keyword to your registered shortcode. Some may save that shortcode in their contacts list under the name of your brand but you can’t count on it. And since customers may have a dozen or more different shortcodes in their texting history, they may not be able to determine the sender just based on the shortcode alone. A simple way to fix this mistake is to begin every text with the name of your brand followed by a colon. It takes up very few characters and it lets recipients know right away who is texting them.

No personalization

SMS is an inherently personal channel. After all, you’re sending a message directly to your customers’ SMS inbox via their mobile phone number, something people usually only give out to friends and family and close acquaintances. So why not make it more personal? One way to do this is to use a bulk SMS service that has the option to automatically address the recipient by name if that information is stored in the database. Simply starting off a text calling the person by name makes it feel more personal. Another way to offer personalization is to send a congratulatory offer to customers on their birthday. Finally, you might try segmenting your audience according to demographic or interests and tailor different messages for different segments of your audience.

No call-to-action

It’s not enough to just inform customers about a new product or a special deal or a mobile coupon–you have to tell them what you want them to do as a result. Tell them how they can get that product, to act fast on that special deal before it expires, or to claim that mobile coupon in store today. The call-to-action is what drives the desired response and simply telling them what you want them to do is surprisingly effective.

No hook

Most mobile phones will display the first few words of a text message when it’s received. Those first few words may be the difference between that text being opened immediately and that text being opened several hours later when the recipient stumbles across it again. Text messages are most influential when opened immediately so you want to include some kind of hook in the opening line of text that makes it near impossible for the recipient to ignore.

No two-way option

Millennials and Gen Z prefer texting to speaking on the phone. Despite this, the majority of brands who use SMS to communicate things to customers don’t allow customers to text them back. Most bulk SMS services only recognize and respond to incoming texts if the text is the keyword to opt-in or the word “stop” to opt-out. Advances in chatbot technology have made two-way SMS a more practical option where customers and brands can actually interact. SMS no longer has to be a one-way channel. Give your customers the option to text back and many will take advantage of it and that two-way engagement will improve the effectiveness of your SMS marketing efforts.

Mobile Technology News brought to you by biztexter.com

Source: business2community.   com/email-marketing/dont-common-email-marketing-mistakes-01918761#EfBOFxFFWkAfrb7v.97

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How to maximize ROI with your Facebook marketing strategy

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Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing, Facebook is a great platform to start with since it has a very general audience ranging from pre-teens up to the elderly; it’s popular among both men and women, conservatives and liberals, and any other demographic you might be trying to reach. Another great thing about Facebook is that it’s free to set up a Facebook page for your business and get your feet wet with social media marketing. But a zero dollar investment will only get you so far and you’ll eventually want to start paying to sponsor posts or create Facebook ads so your reach extends beyond just those who sought out your page and chose to follow it. The following tips will help you to maximize the return on your investment into Facebook marketing.

Decide on clear, measurable goals

What do you hope to get out of your social media marketing efforts. Do you already have an established loyal customer base and now you need to build on that base. Perhaps you’re already doing fine on unique visitors but you’d like to see more return customers. Whatever it is you’re after, you need to identify specific key performance indicators that you can track to measure success. Without clear, measurable goals, you won’t be able to gauge the effectiveness of your Facebook marketing efforts and you won’t be able to determine how to allocate future funds for Facebook marketing.

Define your target market

The wider the net you cast through paid Facebook advertising, the more it’s going to cost you. On the one hand, you want to cast wide enough that you get results, but you don’t want to waste marketing dollars reaching people who aren’t likely to become customers either. If you’re an online business, you don’t have to worry about limiting the geographic reach of your advertising. Instead you’ll want to target specific demographics that make up your ideal customer. If you’re a local business, limiting your advertising to within a set number of miles of your physical address is just the obvious first step. You’ll want to further narrow in on specific demographics within that region as well.

Choose high quality images

Images you include in your posts or advertisements should be of a high quality–not low resolution and pixelated, stretched, or unoriginal. Instead of just choosing from boring stock photos that do nothing to differentiate your brand from the rest, consider taking your own photographs or purchasing higher quality images.

Create video content

Facebook has been trying to prioritize video content on their platform for a while now so you will have a better chance of being seen if you periodically post video content to Facebook. Your videos need not be shot with the highest quality video/audio equipment. Simple how-to videos, livestream product reveals, and photo slideshows set to music can be effective forms of video content that you can shoot with your smartphone. Remember that the quality of the content is more important than the production value.

Test ad performance

Whether you use Facebook’s built-in tools or third-party software, you need to keep a close eye on certain performance indicators. By experimenting with releasing ads at different times of day targeting different demographics and regions, you can begin to recognize patterns and trends that will be helpful to getting better ROI through your Facebook marketing efforts.

Use existing mobile channels to build social media presence

Social media is increasingly consumed on mobile devices. Your best bet for expanding your reach with Facebook marketing is to use existing mobile channels such as a mobile friendly website or SMS campaign to get existing customers to follow your page. The more “likes,” shares, and comments you can get on your page and posts, the less you have to rely on paid advertising to be successful on Facebook and the better ROI you’re going to get.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.   com/2017/09/facebook-marketing-strategy.html

Six reasons your text message marketing efforts aren’t as effective as they could be

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Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping you from achieving maximum success with your text message marketing efforts.

Too many words

Even if SMS allowed for more than 160 characters, you wouldn’t want to use them. The nature of the SMS channel demands a concise and clearly worded message that can be read in seconds. The research shows that people will only give about five seconds of their time to looking at promotional content before moving on to something else. You have seconds to get and hold their attention. That means no filler words of any kind.

You use jargon or textspeak

Unless your business is in a highly technical field and your target audience is well educated in it, you shouldn’t be using larger or jargon words. Aim to use language that virtually any person on your recipient list will be able to understand. For the same reason, you shouldn’t be using textspeak either. While clever little acronyms and emoticons might convey more with fewer characters, you can’t count on your audience understanding it and it tends to come across as juvenile and annoying rather than hip.

The wrong focus

Everyone’s favorite subject is themselves. So while it may be tempting to make your messages about your brand and about your products, it will come across as shameless self-promotion. People opt in and stay opted in to receive your texts when they’re getting something out of it. Craft your messages so that it stays focused on the customers and how your brand will make their lives better.

Passive voice

In active voice, the subject of the sentence is acting upon the object. In passive voice, the object of the sentence is being acted upon by the subject of the sentence. People prefer the active voice while the passive voice tends to make people lose interest.

Emotionless language

Good writing is compelling, not just convincing. You should use emotionally charged words that are going to be more likely to get your audience to have an emotional response and more likely to get your audience to take action.

No sense of urgency

Every text message needs a call to action and a sense of urgency. If recipients aren’t immediately persuaded to redeem a coupon or “like” your Facebook page or do some other action, the chances of them remembering to do so later drops significantly. Immediacy is an important trait of the SMS channel. People receive, open, and read text messages within a couple of minutes. If you suffuse each message with a sense of urgency, they’ll be the most likely to take the course of action you are striving for.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur  .com/article/298766

The three biggest mobile marketing mistakes your small business can make

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Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three mistakes are the worst of the worst and should be avoided at all costs.

Not optimizing for mobile

The year 2016 was the year mobile web traffic surpassed non-mobile web traffic. With each passing year, mobile web traffic will put distance between it and traditional web traffic. In short, more and more people are accessing the web on tiny screens as opposed to bigger ones. Despite this, there are still many business websites that are designed solely to be viewed on computers or laptops. This creates an unpleasant experience for people trying to access it from a tablet and especially a smartphone. Pinching, zooming, squinting, and waiting for slow loading times wear out smartphone users quickly and many will leave the website never to return again. Every day your website isn’t optimized for mobile is a day you’re losing potential customers. Not only do non mobile-friendly sites annoy customers, they’re more likely to be ignored by search engines like Google that utilize advanced algorithms to give preference to websites over others and one of the things they look at is mobile optimization.

Not using the SMS marketing channel

Of all the mobile marketing channels out there, SMS is the oldest and most effective and important. While some may see it as old fashioned and pass it up in favor of in-app advertising or even developing new apps, SMS marketing needs to be a part of your strategy–a big part. Texting is far cheaper than the cost to advertise in apps or to develop an app. It’s also more effective since 95% of all texts are opened and read within three minutes of being received.
Not allocating enough of your marketing budget for mobile
Mobile marketing needs to be getting the majority of your digital ad spending. Businesses will spend more than 100 billion dollars globally on mobile marketing in 2017. That accounts for just over half of all digital advertising spending. By 2020, mobile marketing will account for 75% of digital ad spending or more. Businesses are recognizing the power of mobile and any business that wants to keep up will have to do the same.

Mobile Technology News brought to you by biztexter.com

Source: techworm .net/2017/06/3-brutal-mobile-marketing-mistakes-can-wreck-business.html

 

Five ways restaurant owners can use SMS to grow their business

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Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to stand out when there are already so many restaurants offering every kind of cuisine you can imagine. Developing brand identity and finding something unique to offer is critical if you want your restaurant to thrive. Another good strategy to keeping your restaurant successful is to take advantage of the SMS marketing channel. Here are five ways a restaurant can do this.

Send special offers

Probably the most popular use for SMS marketing is sending mobile coupons or other deals to customers. This can be a great way to get more people through the doors during slower times if you do it right. The offer needs to be good enough to incentivize but not so good it will put you out of business if everyone comes to redeem it either.

Send reservation reminders

Missed reservations can really hurt your restaurant’s bottom line. Since 98% of text messages are opened (and 90% of those within minutes of being received) there’s no better way to send a reservation reminder that the recipient is going to see. Best of all, these SMS reservation reminders enable recipients to add the reservation to their calendar app by clicking on the date and time included in your text. This way they can get reminded again by their phone when the time of their reservation is near.

Create an SMS loyalty program

Just as punch-cards reward frequent customers with every ten visits, an SMS loyalty program can reward your frequent customers with exclusive offers that no one else can get. Make sure that at least a portion of the text messages you’re sending are exclusive to those who’ve opted in to receive your texts. If anyone can get the deal regardless of whether they’ve opted-in, then there’s less incentive to do so.

Make table reservations easy

Text messaging is the preferred method of communication for younger generations who are becoming increasingly uncomfortable with calling up a place of business, including your restaurant. You can deploy a chatbot via SMS that allows customers to make a table reservation by simply sending a text to your chatbot. The easier you make it for customers to make a reservation, the more reservations you’ll get.

Gather feedback

Many receipts nowadays have instructions for going to a website to offer feedback in return for some deal during a future visit. These tend to be ineffective because it involves too much work for the customer. A better way is to send a text (if they’ve opted in) a day or so after their visit to your restaurant asking them to participate in a very short survey (three or four questions tops). Since you initiate the survey and they know up front it’s short and they get something in return, you’re going to get more feedback which you can then use to improve your restaurant.

Mobile Technology News brought to you by biztexter.com

Source: modernrestaurantmanagement  .com/how-restaurants-can-benefit-from-sms/

How to get more opt-ins for your SMS marketing campaign

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SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they have to agree to receive emails with promotional messages. But businesses can face fines and or lawsuits if they aren’t compliant with the Telephone Consumer Protection Act (TCPA) which includes the requirement that they obtain permission before texting. This presents a challenge to business owners or marketers because they can’t just go out and buy a list of phone numbers and start texting away. But anything worth doing is hard and businesses can be rewarded big for putting in the effort to build a sizable phone number database for an SMS campaign. The following tips will help you accomplish that.

Register a shortcode and keyword

One of the most common ways to get consumers to opt-in to receive promotional text messages is to get them to send the first text. Instead of setting up a standard cell phone number which is ten digits, you can register a shortcode which is a five- or six-digit number. This makes it more likely for consumers to send that first text because it’s easier for them to remember a five- or six-digit number than a full ten-digit one. Through a bulk SMS platform, businesses can also select a keyword that acts as a signifier that that customer wishes to opt in. So instead of a customer texting “I want to opt-in” they can text “CUPCAKES” or whatever keyword you choose that fits with what your business provides. You want to make the opt-in process as simple as possible if you want lots of people to opt-in.

Offer a good incentive

The promise of future deals isn’t always enough to get people to opt-in. They need to see an immediate benefit like a small freebie or a coupon that’s too good to pass up. An introductory offer can be a great strategy but if the initial offer is too good and future offers aren’t, you can find yourself getting a lot of opt-outs as customers feel misled about the value they were getting in return for opting in. That first offer has to incentivizing enough to get opt-ins without setting too high a standard for future deals.

Advertise your SMS campaign

Now that you have a shortcode and keyword setup for simplifying opt-ins, you need to display that information all over. If you already are doing email marketing or print mailing, display the shortcode and keyword prominently along with a call to action: “text ‘____’ to ###### to receive [your opt-in offer here].” If you have a brick and mortar location where customers come in and shop, place opt-in directions by the point-of-sale (typically the cash registers). If you have online sales, have a place for customers to place their phone number and a box they can check if they want to receive text messages. This can be paired with complimentary order status and shipping updates via text as well.

Don’t stop trying

Never stop building your phone number database. No matter how good your SMS campaign, you will get opt-outs so they minute you stop pushing for opt-ins, your database starts to shrink. You can continuously experiment with new incentives and keywords and new ways of advertising your SMS campaign to see what works.

Mobile Technology News brought to you by biztexter.com

Source: vanillaplus   .com/2017/06/20/28056-grow-text-message-opt-ins/

Four benefits of sending text messages to customers

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With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most loyal customers. Here are four benefits that can be gained from having a text message marketing campaign.

It boosts your brand’s image

While this may seem like a small thing, simply having an SMS campaign shows customers that you’re savvy and stay on top of trends. That goes a long way in making your brand more cool and trustworthy in the eyes of your customers, especially younger ones. If you’re using SMS to create a loyalty program, it also shows customers that your brand is one that really takes care of its customers by giving them special treatment. That’s going to keep loyal customers coming back.

It’s affordable

The cost to send a single text is anywhere from .015 cents to .095 cents depending on where you live and which bulk SMS platform you’re using to send text messages. That’s much less expensive than sending print mailers and while it’s more expensive than bulk email campaigns, the overall cost effectiveness is still better for SMS because of the higher open-rates that you get with sending text messages. Texts are nearly five times as likely to be read compared to emails.

It’s convenient

SMS marketing is convenient for you as a business owner. By using a bulk SMS platform, you can write out messages in advance, set a time for the text to be sent, and the rest is taken care of for you. SMS marketing services automate opt-in and opt-out processes to efficiently manage the database of phone numbers you’re texting and to avoid any violations of the Telephone Consumer Protection Act (TCPA). It also makes it easy to look at various metrics to see what’s working and what isn’t when it comes to the types of messages you’re sending to your customers.

Not only is texting more convenient for you, it’s convenient for your customers as well. Texts are unobtrusive unlike a phone call or voicemail and customers are free to read the text immediately, or whenever they feel like it. Since they’re always limited to 160 characters, you don’t have to say much, and your customers don’t have to read too much.

It’s effective

Finally and most important, SMS marketing gets better results. In addition to an open-rate that’s nearly 100%, more than 90% of text messages are read within three minutes. That immediacy combined with a higher click-through rate (the percentage of recipients who actually click on any included links within the text message) translates to more conversions. The average conversion rate for a text message is around 8% while you’ll be lucky to see 2% of email recipients converting on the same advertisement.

Mobile Technology News brought to you by biztexter.com

Source: carwash.com/level-digital-marketing/