Tag: sms marketing

SMS marketing checklist: 15 best practices you need to follow

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Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of sending ineffective, irrelevant, or untimely text messages, you’ll see those numbers drop and you may even see open rates decline and opt-outs increase. The following 15 best practices can ensure that your customers will be excited to receive and read your texts.

Include your company name

Even if you register a shortcode, the average person won’t memorize the five or six digit number and remember who is texting them. You don’t want to count on them saving your shortcode as a contact and assigning a name and you don’t want customers to have to search through old texts to find out who’s texting them so make sure your company name is in every text you send.

Personalize the message

Try to segment your phone numbers database according to demographic or interests so that the messages you’re sending feel more personal. A one size-fits all message doesn’t work when one recipient is a 14-year-old girl and the other is a 60-something-year-old man.

Start with a hook

You were taught in school to begin every essay with a hook. That’s good advice for a two-sentence text as well as a five-page paper. The first sentence, phrase, or word should get the recipient’s attention.

Make sure each and every text offers value

There’s never a situation where it’s okay to send a text that does absolutely nothing for the recipient. You’re sure to get opt-outs if you do that. Whether you’re offering a great deal on a product or sharing insightful information or sending a shipping notification, every single text must be doing something to improve the life of the recipient in some small way.

Use clear and concise language

Texts are limited to 160 characters. You can’t afford to be wordy. Carefully proofread each text before sending and make sure there’s not a single word that you could remove without negatively impacting the clarity of the message.

Use dynamic and compelling prose

Study up on creative writing and make sure your writing is interesting and compelling. Use power words like surprising verbs. Play around with syntax to create interesting sentence constructions. Vary your sentence length. Use intentional sentence fragments. Have fun in constructing your text messages.

Use, but don’t abuse, all caps

ALL CAPS ALL THE TIME MAKES IT SEEM LIKE YOU’RE YELLING. You don’t want your recipients to feel as if they’re being yelled at. You can use all caps for a single word here or there to create emphasis.

Include a call to action

Don’t leave it up to your recipients to guess what you’re getting at. Tell them to redeem that coupon, or to click over onto your Facebook page, or whatever it is you want them to do.

Use a URL shortener

A URL shortener is a great way to make a link to a webpage or video look more appealing and it also makes it easier to stay within the character limit for SMS so your text is delivered in a single message and not broken up.

Include opt-out instructions

It’s not just a good idea, it’s the law. Keep it short and sweet though: “Reply ‘STOP’ to opt-out.”

Make sure offers are relevant

Going back to segmentation of your phone number database, you can ensure that you’re only sending offers that are relevant to the people that you’re sending them to.

Make it sound urgent

If recipients don’t act right away, they’re likely to forget about it and more recent texts will move yours to the bottom of the inbox so make every message seem urgent.

Be mindful of timing

No matter how good the offer, people won’t take kindly to receiving it early in the morning or late at night. People are also less receptive to texts received during stressful situations like sitting in traffic or business meetings. Aim for lunch hours, early evenings, weekends, and holidays.

Avoid text speak

Just because all the kids are typing huge strings of letters that are actually acronyms doesn’t mean you should. Though they help keep your character count under control they’re also likely to be misunderstood by a sizable percentage of your recipients.

Don’t use emoticons

Seriously, just don’t. They’re a waste of valuable characters. Including a 😉 uses three characters and adds nothing of value to the text.

Mobile Technology News brought to you by biztexter.com

Source: business2community. com/mobile-apps/12-text-message-marketing-best-practices-business-using-01893467#cRHesEtMBtzioeD8.97

 

Five aspects to every good digital marketing strategy

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Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them.

A good data strategy

A key advantage to digital marketing is that customer behavior always leaves a trail. You can track how long a website visitor lingers on a landing page before clicking elsewhere. You can see how many mobile coupons sent via text are redeemed. You can track the impact of a particular digital ad on web traffic. All of this is data and all of it is useless if you’re not paying attention to it, making it available to the right people in your company, or making adjustments in response to it. A good digital marketing strategy requires a good data strategy. You need to have a plan for tracking, sharing, and reacting to all the data your digital marketing efforts create.

The right marketing channels

Digital marketing isn’t a channel, it’s a network of many different ones and what works for one won’t work for others. Even within a subcategory like social media, there are dozens of platforms each with their own demographics. A good data strategy will require a good understanding of the channels available to you and knowing which ones to spend your time and money on to reach your target audience and achieve your marketing goals.

Segmentation of your audience

You can get better results if you’re not treating your entire audience as one homogenous whole. Instead gather demographic information and segment your audience according to gender, age, and interests. This allows you to offer more relevant and personalized advertising to your customers and you don’t waste money on ads and offers that certain segments of your customer base won’t be interested in.

Propensity modelling

Propensity modelling is all about looking at behavioral data (what do customers end up buying after looking at this particular product) to try and guess what a customer is thinking and what they’re going to do. A targeted ad sent at just the right time can be the difference between success and failure.

A consistent message

Whether it’s banner advertisements, an emailed newsletter, or a text message, there needs to be an underlying message that is consistent across all channels and consistent with your brand’s image that you’ve worked so hard to establish.

Mobile Technology News brought to you by biztexter.com

Source: martechadvisor   .com/articles/content-marketing/six-essential-aspects-of-successful-digital-marketing/

How to get a better return on investment with mobile marketing

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Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile marketing strategy going forward. But as is always the case when you branch out into new marketing channels, there’s a learning curve. If you want to get the best return on your investment into mobile marketing, consider the following advice.

There’s no such thing as too much keyword research

Keyword research is important for all digital marketing channels. Google’s search algorithms rely heavily on keywords so it’s important that you’re using the right ones if you want to show up on the first page of search results. But keyword research is even more important with mobile. Studies have shown that the search strings people type into Google are much more specific on mobile devices than they are on desktops or laptops. That means you have to put more thought into user intent–what things are your potential customers likely to type in to Google’s search bar if they’re searching for a product or service that you offer? Then you have to think about how to incorporate that research into your website copy.

Mobile friendly web design is a must

In 2016, mobile web traffic surpassed non-mobile web traffic for the first time and that gap is growing. Mobile now accounts for just over 50% of all web traffic but in the coming years we may see that number rise to 60%, 70%, or perhaps even higher. Even assuming a constant at 50%, that means if your website isn’t optimized for display on mobile devices, half of the visitors on your site will have a negative experience–slower load times, too-small text, difficulty navigating the site to find what they’re looking for, etc… Mobile web design needs to be simpler and the text needs to be larger. Many website building platforms use responsive design to automatically adjust how the website displays according to the device being used to access it but you may want to invest more in a completely separate mobile version of your site since that’s even better.

Text message marketing is a no-brainer

There are so many different mobile marketing channels that you don’t have to (and probably shouldn’t) try to use all of them. One that you absolutely must use if ROI is important to you (and ROI should always be important to you) is text message marketing. Text messages cost pennies to send and they boast of an open rate around 98%. Not only are texts five times more likely to be opened than emails, offers you send via text are about four times as likely to be redeemed as offers you send via email, and that’s after you account for the 80% of people who delete the email unread in the first place.

Your mobile marketing strategy is never complete

As with all marketing channels, your mobile strategy is never complete. Even if you’re at a point where you are getting great ROI and seeing great results from your efforts, you need to keep tracking metrics and keep fine-tuning. There’s always room for improvement. Remember that once you stop moving forwards, you begin moving backwards.

Mobile Technology News brought to you by biztexter.com

Source: forbes.   com/sites/forbesagencycouncil/2017/07/19/four-ways-to-increase-your-roi-from-mobile-marketing/#4135e2dce075

Why your business needs to incorporate video into its mobile marketing strategy

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Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for the first time. With each year, the gap increases. Add to that the number of mobile exclusive video content apps and you begin to see why producing high quality video content is so important to a mobile campaign. Here are a few more video content statistics that might convince you.

  • Every day on Facebook, more than 8 billion videos are watched, adding up to more than 100 million hours.
  • Even more videos are viewed on Snapchat daily–more than 10 billion.
  • Nearly half of all social media users will spend more than an hour in any given week watching video content on social media platforms.
  • Every single day, more than half a billion people watch at least one video on Facebook.
  • More than half a billion hours are spent watching YouTube videos every single day.
  • Consumers are four times as likely to wach video content about a product as they are to read about that same product.
  • Videos are shared on social media 12 times as often as links and text-based posts combined.
  • Blogs that contain at least one video will get more than 40% more web traffic than blog articles that contain no video content.
  • Nearly two-thirds (66%) of customers report being more likely to purchase something if they watch a video about it first.
  • Because search engine algorithms prioritize video content, landing pages that contain a video are 53% more likely to show up on the first page of search results.
  • Nearly 50% of people report actively searching for video content about a product before making a purchase.
  • By the year 2020, 80% of all internet usage will be spent watching video content.
  • Links to video content in emails are 2-3 times as likely to be clicked on as links to non-video content in emails.
  • Three-fourths of people who watch a product video from beginning to end will visit the company’s website afterward.
  • People spend 260% more time on web pages with video content as opposed to pages without video content.
  • Approximately 85% of the videos viewed on Facebook are watched without any sound so it’s vital that video content have captions.
  • Approximately 92% of people who view video content online regularly share video content with their friends and family on social media.

Though the SMS marketing channel is limited just 160 characters per message, a text can serve as a portal to video content thanks to embedded links. Since the SMS channel enjoys a click-through rate of about 36%, more than a third of your SMS opt-ins will watch video that you create and send to them. It’s a great way to generate excitement about new products or services and to convert that excitement into sales.

Mobile Technology News brought to you by biztexter.com

Source: business2community    .com/video-marketing/39-video-marketing-statistics-need-know-01884473#QY6Z5ewZo3u41xDr.97

 

How to grow and retain your SMS marketing opt-ins

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SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This presents both a challenge and an opportunity. It can be difficult to grow your database of numbers when customers have to take action in order to get on that database and it can be difficult to retain their permission when every text must include directions for opting-out. On the other hand, these regulations on text message marketing also ensure that the people you’re texting (and you are paying per text) are only those who want to receive them and are therefore more likely to act on them. Still, you want to grow your database and retain your opt-ins as much as possible, the following tips can help you accomplish this.

Offer real value

People won’t give you unrestricted access to reach them via text unless they perceive real value in doing so. The occasional 10% off coupon won’t be sufficient for the vast majority of customers. Value also doesn’t have to mean deals and discounts. Appointment reminders, shipping notifications, and advanced notice of restocked items are additional ways you can use text messaging to make life more convenient for those who opt in.

Integrate SMS with other channels

Registering a shortcode and keyword makes it as easy as possible for customers to opt in since all they have to do is text something like “SIGNUP” to a five- or six-digit number. It also makes it easier for you to advertise your SMS channel for customers. You can very quickly provide customers with instructions for opting in on your website, on banner ads in store, near the point-of-sales in your store, and across various social media platforms and other digital and print channels.

Don’t be annoying

It takes a lot of work to build your SMS database and almost no time at all to lose it. Smartphone users can be an impatient group and the moment they perceive that opting-in is more of a burden than it’s worth, they’ll reply to a text, “STOP,” and you are no longer allowed to text them. Texting too often or at inconvenient times such as weekends, holidays, or too early in the morning or late at night will result in more opt-outs. Also, if every single text is a promotional message, they may feel that you’re taking advantage of the relationship you’ve established to constantly push products/services on them. Promotional content should be no more than half of the texts you send.

Stay compliant with regulations

As already established, SMS is a highly regulated marketing channel and the regulations are updated from time to time. While most bulk SMS marketing platforms will ensure you’re staying compliant and stay on top of new regulations, it’s still a good idea to keep up on them as well since an infraction can result in a fine and repeated infractions could even lead to a lawsuit.

Mobile Technology News brought to you by biztexter.com

Source: bdaily  .co.uk/articles/2017/06/30/tips-on-crafting-a-valuable-retail-sms-marketing-campaign

Five ways restaurant owners can use SMS to grow their business

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Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to stand out when there are already so many restaurants offering every kind of cuisine you can imagine. Developing brand identity and finding something unique to offer is critical if you want your restaurant to thrive. Another good strategy to keeping your restaurant successful is to take advantage of the SMS marketing channel. Here are five ways a restaurant can do this.

Send special offers

Probably the most popular use for SMS marketing is sending mobile coupons or other deals to customers. This can be a great way to get more people through the doors during slower times if you do it right. The offer needs to be good enough to incentivize but not so good it will put you out of business if everyone comes to redeem it either.

Send reservation reminders

Missed reservations can really hurt your restaurant’s bottom line. Since 98% of text messages are opened (and 90% of those within minutes of being received) there’s no better way to send a reservation reminder that the recipient is going to see. Best of all, these SMS reservation reminders enable recipients to add the reservation to their calendar app by clicking on the date and time included in your text. This way they can get reminded again by their phone when the time of their reservation is near.

Create an SMS loyalty program

Just as punch-cards reward frequent customers with every ten visits, an SMS loyalty program can reward your frequent customers with exclusive offers that no one else can get. Make sure that at least a portion of the text messages you’re sending are exclusive to those who’ve opted in to receive your texts. If anyone can get the deal regardless of whether they’ve opted-in, then there’s less incentive to do so.

Make table reservations easy

Text messaging is the preferred method of communication for younger generations who are becoming increasingly uncomfortable with calling up a place of business, including your restaurant. You can deploy a chatbot via SMS that allows customers to make a table reservation by simply sending a text to your chatbot. The easier you make it for customers to make a reservation, the more reservations you’ll get.

Gather feedback

Many receipts nowadays have instructions for going to a website to offer feedback in return for some deal during a future visit. These tend to be ineffective because it involves too much work for the customer. A better way is to send a text (if they’ve opted in) a day or so after their visit to your restaurant asking them to participate in a very short survey (three or four questions tops). Since you initiate the survey and they know up front it’s short and they get something in return, you’re going to get more feedback which you can then use to improve your restaurant.

Mobile Technology News brought to you by biztexter.com

Source: modernrestaurantmanagement  .com/how-restaurants-can-benefit-from-sms/

How to get more opt-ins for your SMS marketing campaign

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SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they have to agree to receive emails with promotional messages. But businesses can face fines and or lawsuits if they aren’t compliant with the Telephone Consumer Protection Act (TCPA) which includes the requirement that they obtain permission before texting. This presents a challenge to business owners or marketers because they can’t just go out and buy a list of phone numbers and start texting away. But anything worth doing is hard and businesses can be rewarded big for putting in the effort to build a sizable phone number database for an SMS campaign. The following tips will help you accomplish that.

Register a shortcode and keyword

One of the most common ways to get consumers to opt-in to receive promotional text messages is to get them to send the first text. Instead of setting up a standard cell phone number which is ten digits, you can register a shortcode which is a five- or six-digit number. This makes it more likely for consumers to send that first text because it’s easier for them to remember a five- or six-digit number than a full ten-digit one. Through a bulk SMS platform, businesses can also select a keyword that acts as a signifier that that customer wishes to opt in. So instead of a customer texting “I want to opt-in” they can text “CUPCAKES” or whatever keyword you choose that fits with what your business provides. You want to make the opt-in process as simple as possible if you want lots of people to opt-in.

Offer a good incentive

The promise of future deals isn’t always enough to get people to opt-in. They need to see an immediate benefit like a small freebie or a coupon that’s too good to pass up. An introductory offer can be a great strategy but if the initial offer is too good and future offers aren’t, you can find yourself getting a lot of opt-outs as customers feel misled about the value they were getting in return for opting in. That first offer has to incentivizing enough to get opt-ins without setting too high a standard for future deals.

Advertise your SMS campaign

Now that you have a shortcode and keyword setup for simplifying opt-ins, you need to display that information all over. If you already are doing email marketing or print mailing, display the shortcode and keyword prominently along with a call to action: “text ‘____’ to ###### to receive [your opt-in offer here].” If you have a brick and mortar location where customers come in and shop, place opt-in directions by the point-of-sale (typically the cash registers). If you have online sales, have a place for customers to place their phone number and a box they can check if they want to receive text messages. This can be paired with complimentary order status and shipping updates via text as well.

Don’t stop trying

Never stop building your phone number database. No matter how good your SMS campaign, you will get opt-outs so they minute you stop pushing for opt-ins, your database starts to shrink. You can continuously experiment with new incentives and keywords and new ways of advertising your SMS campaign to see what works.

Mobile Technology News brought to you by biztexter.com

Source: vanillaplus   .com/2017/06/20/28056-grow-text-message-opt-ins/