Tag: sms marketing

Five SMS marketing mistakes you need to stop making immediately

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SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the simplicity of the channel, there are still plenty of mistakes that can be made in using it. Here are just five which, if avoided, could improve your SMS marketing efforts.

No sender info

When your customers opt-in to receive your text messages, they do so by texting a keyword to your registered shortcode. Some may save that shortcode in their contacts list under the name of your brand but you can’t count on it. And since customers may have a dozen or more different shortcodes in their texting history, they may not be able to determine the sender just based on the shortcode alone. A simple way to fix this mistake is to begin every text with the name of your brand followed by a colon. It takes up very few characters and it lets recipients know right away who is texting them.

No personalization

SMS is an inherently personal channel. After all, you’re sending a message directly to your customers’ SMS inbox via their mobile phone number, something people usually only give out to friends and family and close acquaintances. So why not make it more personal? One way to do this is to use a bulk SMS service that has the option to automatically address the recipient by name if that information is stored in the database. Simply starting off a text calling the person by name makes it feel more personal. Another way to offer personalization is to send a congratulatory offer to customers on their birthday. Finally, you might try segmenting your audience according to demographic or interests and tailor different messages for different segments of your audience.

No call-to-action

It’s not enough to just inform customers about a new product or a special deal or a mobile coupon–you have to tell them what you want them to do as a result. Tell them how they can get that product, to act fast on that special deal before it expires, or to claim that mobile coupon in store today. The call-to-action is what drives the desired response and simply telling them what you want them to do is surprisingly effective.

No hook

Most mobile phones will display the first few words of a text message when it’s received. Those first few words may be the difference between that text being opened immediately and that text being opened several hours later when the recipient stumbles across it again. Text messages are most influential when opened immediately so you want to include some kind of hook in the opening line of text that makes it near impossible for the recipient to ignore.

No two-way option

Millennials and Gen Z prefer texting to speaking on the phone. Despite this, the majority of brands who use SMS to communicate things to customers don’t allow customers to text them back. Most bulk SMS services only recognize and respond to incoming texts if the text is the keyword to opt-in or the word “stop” to opt-out. Advances in chatbot technology have made two-way SMS a more practical option where customers and brands can actually interact. SMS no longer has to be a one-way channel. Give your customers the option to text back and many will take advantage of it and that two-way engagement will improve the effectiveness of your SMS marketing efforts.

Mobile Technology News brought to you by biztexter.com

Source: business2community.   com/email-marketing/dont-common-email-marketing-mistakes-01918761#EfBOFxFFWkAfrb7v.97

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Which criteria to use when selecting mobile marketing tools and channels

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In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and hundreds of tools for tracking metrics and automating the advertising. You can’t afford the time or money to try them all so how do you pick which ones? Here are a few criteria that can help you decide.

Mobile marketing tools and channels should…

  • Be easy to use. Unless you have the resources to hire a full-time social media person, you should make ease of use a priority in selecting both mobile channels and mobile marketing tools. If the learning curve is too steep you’ll probably waste too much time trying to figure out how to use it and not enough time actually implementing and benefiting from it.
  • Be effective. This one’s pretty straightforward. A channel or tool should do for your business what it’s supposed to do. If you try out a new channel or tool and give it a fair chance, but it doesn’t help you achieve your mobile marketing aims, then there’s probably no sense in investing in it further.
  • Be Up-to-date. Some tools or channels may have been helpful at one time, but aren’t anymore. The world of mobile technology is advancing at an incredible rate so if tools and channels aren’t being regularly updated to keep them relevant, they aren’t going to be the best option for your business.
  • Offer value to your business. This is another one that might seem obvious but many businesses are using tools and channels simply because other businesses are using it and they just think they should as well. So ask yourself, is a given tool or channel offering you any tangible results? If it’s not doing anything of value for your brand, you need to consider why you’re investing time and money into it at all.
  • Have good customer service. This one applies to tools and not channels but you’ll find that many mobile marketing tools come with 24/7 support and others do not. It’s safe to assume that you’re going to run into problems or questions with any given tool so it’s important that you can get immediate assistance when these problems or questions arise so you can use the tool to its full potential.

SMS is a must

With so many tools and channels, very few are a must for all industries. What works for one business won’t necessarily work for another. But there is at least one notable exception: SMS. Short Message Service (or text messaging) needs to be a part of every mobile marketing campaign and it meets all five criteria above:

  • Ease of use. If you select the right bulk SMS service, SMS marketing is very easy since the service will automate the opt-ins and opt-outs. You only have to craft the message and set the time for it to be sent and the service takes care of everything else.
  • Effectiveness. The open rate for text messages is about 98% (90% within three minutes of the text being received). Click-through and redemption rates for special offers are about ten times higher than they are for email.
  • Up-to-date. Though the SMS protocol hasn’t changed hardly at all over the years, regulations on text messaging have and the majority of bulk SMS services have continuously adapted to be compliant with these regulations.
  • Value. The low cost per text, combined with the effectiveness of the channel means SMS is one of the most valuable mobile channels you can have in your arsenal.
  • Customer service. Select a service with a great reputation for round-the-clock support and SMS might be the best thing that ever happened to your brand.

Mobile Technology News brought to you by biztexter. com

Source: business2community.com/social-media/criteria-matter-choosing-social-media-marketing-tools-01911735#FDvH162UppEUeslu.97

 

Six reasons your text message marketing efforts aren’t as effective as they could be

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Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping you from achieving maximum success with your text message marketing efforts.

Too many words

Even if SMS allowed for more than 160 characters, you wouldn’t want to use them. The nature of the SMS channel demands a concise and clearly worded message that can be read in seconds. The research shows that people will only give about five seconds of their time to looking at promotional content before moving on to something else. You have seconds to get and hold their attention. That means no filler words of any kind.

You use jargon or textspeak

Unless your business is in a highly technical field and your target audience is well educated in it, you shouldn’t be using larger or jargon words. Aim to use language that virtually any person on your recipient list will be able to understand. For the same reason, you shouldn’t be using textspeak either. While clever little acronyms and emoticons might convey more with fewer characters, you can’t count on your audience understanding it and it tends to come across as juvenile and annoying rather than hip.

The wrong focus

Everyone’s favorite subject is themselves. So while it may be tempting to make your messages about your brand and about your products, it will come across as shameless self-promotion. People opt in and stay opted in to receive your texts when they’re getting something out of it. Craft your messages so that it stays focused on the customers and how your brand will make their lives better.

Passive voice

In active voice, the subject of the sentence is acting upon the object. In passive voice, the object of the sentence is being acted upon by the subject of the sentence. People prefer the active voice while the passive voice tends to make people lose interest.

Emotionless language

Good writing is compelling, not just convincing. You should use emotionally charged words that are going to be more likely to get your audience to have an emotional response and more likely to get your audience to take action.

No sense of urgency

Every text message needs a call to action and a sense of urgency. If recipients aren’t immediately persuaded to redeem a coupon or “like” your Facebook page or do some other action, the chances of them remembering to do so later drops significantly. Immediacy is an important trait of the SMS channel. People receive, open, and read text messages within a couple of minutes. If you suffuse each message with a sense of urgency, they’ll be the most likely to take the course of action you are striving for.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur  .com/article/298766

Six reasons your text message marketing efforts aren’t as effective as they could be

Close up of a man using mobile smart phone

 

Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping you from achieving maximum success with your text message marketing efforts.

Too many words

Even if SMS allowed for more than 160 characters, you wouldn’t want to use them. The nature of the SMS channel demands a concise and clearly worded message that can be read in seconds. The research shows that people will only give about five seconds of their time to looking at promotional content before moving on to something else. You have seconds to get and hold their attention. That means no filler words of any kind.

You use jargon or textspeak

Unless your business is in a highly technical field and your target audience is well educated in it, you shouldn’t be using larger or jargon words. Aim to use language that virtually any person on your recipient list will be able to understand. For the same reason, you shouldn’t be using textspeak either. While clever little acronyms and emoticons might convey more with fewer characters, you can’t count on your audience understanding it and it tends to come across as juvenile and annoying rather than hip.

The wrong focus

Everyone’s favorite subject is themselves. So while it may be tempting to make your messages about your brand and about your products, it will come across as shameless self-promotion. People opt in and stay opted in to receive your texts when they’re getting something out of it. Craft your messages so that it stays focused on the customers and how your brand will make their lives better.

Passive voice

In active voice, the subject of the sentence is acting upon the object. In passive voice, the object of the sentence is being acted upon by the subject of the sentence. People prefer the active voice while the passive voice tends to make people lose interest.

Emotionless language

Good writing is compelling, not just convincing. You should use emotionally charged words that are going to be more likely to get your audience to have an emotional response and more likely to get your audience to take action.

No sense of urgency

Every text message needs a call to action and a sense of urgency. If recipients aren’t immediately persuaded to redeem a coupon or “like” your Facebook page or do some other action, the chances of them remembering to do so later drops significantly. Immediacy is an important trait of the SMS channel. People receive, open, and read text messages within a couple of minutes. If you suffuse each message with a sense of urgency, they’ll be the most likely to take the course of action you are striving for.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.   com/article/298766

SMS marketing checklist: 15 best practices you need to follow

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Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of sending ineffective, irrelevant, or untimely text messages, you’ll see those numbers drop and you may even see open rates decline and opt-outs increase. The following 15 best practices can ensure that your customers will be excited to receive and read your texts.

Include your company name

Even if you register a shortcode, the average person won’t memorize the five or six digit number and remember who is texting them. You don’t want to count on them saving your shortcode as a contact and assigning a name and you don’t want customers to have to search through old texts to find out who’s texting them so make sure your company name is in every text you send.

Personalize the message

Try to segment your phone numbers database according to demographic or interests so that the messages you’re sending feel more personal. A one size-fits all message doesn’t work when one recipient is a 14-year-old girl and the other is a 60-something-year-old man.

Start with a hook

You were taught in school to begin every essay with a hook. That’s good advice for a two-sentence text as well as a five-page paper. The first sentence, phrase, or word should get the recipient’s attention.

Make sure each and every text offers value

There’s never a situation where it’s okay to send a text that does absolutely nothing for the recipient. You’re sure to get opt-outs if you do that. Whether you’re offering a great deal on a product or sharing insightful information or sending a shipping notification, every single text must be doing something to improve the life of the recipient in some small way.

Use clear and concise language

Texts are limited to 160 characters. You can’t afford to be wordy. Carefully proofread each text before sending and make sure there’s not a single word that you could remove without negatively impacting the clarity of the message.

Use dynamic and compelling prose

Study up on creative writing and make sure your writing is interesting and compelling. Use power words like surprising verbs. Play around with syntax to create interesting sentence constructions. Vary your sentence length. Use intentional sentence fragments. Have fun in constructing your text messages.

Use, but don’t abuse, all caps

ALL CAPS ALL THE TIME MAKES IT SEEM LIKE YOU’RE YELLING. You don’t want your recipients to feel as if they’re being yelled at. You can use all caps for a single word here or there to create emphasis.

Include a call to action

Don’t leave it up to your recipients to guess what you’re getting at. Tell them to redeem that coupon, or to click over onto your Facebook page, or whatever it is you want them to do.

Use a URL shortener

A URL shortener is a great way to make a link to a webpage or video look more appealing and it also makes it easier to stay within the character limit for SMS so your text is delivered in a single message and not broken up.

Include opt-out instructions

It’s not just a good idea, it’s the law. Keep it short and sweet though: “Reply ‘STOP’ to opt-out.”

Make sure offers are relevant

Going back to segmentation of your phone number database, you can ensure that you’re only sending offers that are relevant to the people that you’re sending them to.

Make it sound urgent

If recipients don’t act right away, they’re likely to forget about it and more recent texts will move yours to the bottom of the inbox so make every message seem urgent.

Be mindful of timing

No matter how good the offer, people won’t take kindly to receiving it early in the morning or late at night. People are also less receptive to texts received during stressful situations like sitting in traffic or business meetings. Aim for lunch hours, early evenings, weekends, and holidays.

Avoid text speak

Just because all the kids are typing huge strings of letters that are actually acronyms doesn’t mean you should. Though they help keep your character count under control they’re also likely to be misunderstood by a sizable percentage of your recipients.

Don’t use emoticons

Seriously, just don’t. They’re a waste of valuable characters. Including a 😉 uses three characters and adds nothing of value to the text.

Mobile Technology News brought to you by biztexter.com

Source: business2community. com/mobile-apps/12-text-message-marketing-best-practices-business-using-01893467#cRHesEtMBtzioeD8.97

 

Five aspects to every good digital marketing strategy

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Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them.

A good data strategy

A key advantage to digital marketing is that customer behavior always leaves a trail. You can track how long a website visitor lingers on a landing page before clicking elsewhere. You can see how many mobile coupons sent via text are redeemed. You can track the impact of a particular digital ad on web traffic. All of this is data and all of it is useless if you’re not paying attention to it, making it available to the right people in your company, or making adjustments in response to it. A good digital marketing strategy requires a good data strategy. You need to have a plan for tracking, sharing, and reacting to all the data your digital marketing efforts create.

The right marketing channels

Digital marketing isn’t a channel, it’s a network of many different ones and what works for one won’t work for others. Even within a subcategory like social media, there are dozens of platforms each with their own demographics. A good data strategy will require a good understanding of the channels available to you and knowing which ones to spend your time and money on to reach your target audience and achieve your marketing goals.

Segmentation of your audience

You can get better results if you’re not treating your entire audience as one homogenous whole. Instead gather demographic information and segment your audience according to gender, age, and interests. This allows you to offer more relevant and personalized advertising to your customers and you don’t waste money on ads and offers that certain segments of your customer base won’t be interested in.

Propensity modelling

Propensity modelling is all about looking at behavioral data (what do customers end up buying after looking at this particular product) to try and guess what a customer is thinking and what they’re going to do. A targeted ad sent at just the right time can be the difference between success and failure.

A consistent message

Whether it’s banner advertisements, an emailed newsletter, or a text message, there needs to be an underlying message that is consistent across all channels and consistent with your brand’s image that you’ve worked so hard to establish.

Mobile Technology News brought to you by biztexter.com

Source: martechadvisor   .com/articles/content-marketing/six-essential-aspects-of-successful-digital-marketing/

How to get a better return on investment with mobile marketing

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Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile marketing strategy going forward. But as is always the case when you branch out into new marketing channels, there’s a learning curve. If you want to get the best return on your investment into mobile marketing, consider the following advice.

There’s no such thing as too much keyword research

Keyword research is important for all digital marketing channels. Google’s search algorithms rely heavily on keywords so it’s important that you’re using the right ones if you want to show up on the first page of search results. But keyword research is even more important with mobile. Studies have shown that the search strings people type into Google are much more specific on mobile devices than they are on desktops or laptops. That means you have to put more thought into user intent–what things are your potential customers likely to type in to Google’s search bar if they’re searching for a product or service that you offer? Then you have to think about how to incorporate that research into your website copy.

Mobile friendly web design is a must

In 2016, mobile web traffic surpassed non-mobile web traffic for the first time and that gap is growing. Mobile now accounts for just over 50% of all web traffic but in the coming years we may see that number rise to 60%, 70%, or perhaps even higher. Even assuming a constant at 50%, that means if your website isn’t optimized for display on mobile devices, half of the visitors on your site will have a negative experience–slower load times, too-small text, difficulty navigating the site to find what they’re looking for, etc… Mobile web design needs to be simpler and the text needs to be larger. Many website building platforms use responsive design to automatically adjust how the website displays according to the device being used to access it but you may want to invest more in a completely separate mobile version of your site since that’s even better.

Text message marketing is a no-brainer

There are so many different mobile marketing channels that you don’t have to (and probably shouldn’t) try to use all of them. One that you absolutely must use if ROI is important to you (and ROI should always be important to you) is text message marketing. Text messages cost pennies to send and they boast of an open rate around 98%. Not only are texts five times more likely to be opened than emails, offers you send via text are about four times as likely to be redeemed as offers you send via email, and that’s after you account for the 80% of people who delete the email unread in the first place.

Your mobile marketing strategy is never complete

As with all marketing channels, your mobile strategy is never complete. Even if you’re at a point where you are getting great ROI and seeing great results from your efforts, you need to keep tracking metrics and keep fine-tuning. There’s always room for improvement. Remember that once you stop moving forwards, you begin moving backwards.

Mobile Technology News brought to you by biztexter.com

Source: forbes.   com/sites/forbesagencycouncil/2017/07/19/four-ways-to-increase-your-roi-from-mobile-marketing/#4135e2dce075