Tag: mobile marketing

How to maximize ROI with your Facebook marketing strategy

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Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing, Facebook is a great platform to start with since it has a very general audience ranging from pre-teens up to the elderly; it’s popular among both men and women, conservatives and liberals, and any other demographic you might be trying to reach. Another great thing about Facebook is that it’s free to set up a Facebook page for your business and get your feet wet with social media marketing. But a zero dollar investment will only get you so far and you’ll eventually want to start paying to sponsor posts or create Facebook ads so your reach extends beyond just those who sought out your page and chose to follow it. The following tips will help you to maximize the return on your investment into Facebook marketing.

Decide on clear, measurable goals

What do you hope to get out of your social media marketing efforts. Do you already have an established loyal customer base and now you need to build on that base. Perhaps you’re already doing fine on unique visitors but you’d like to see more return customers. Whatever it is you’re after, you need to identify specific key performance indicators that you can track to measure success. Without clear, measurable goals, you won’t be able to gauge the effectiveness of your Facebook marketing efforts and you won’t be able to determine how to allocate future funds for Facebook marketing.

Define your target market

The wider the net you cast through paid Facebook advertising, the more it’s going to cost you. On the one hand, you want to cast wide enough that you get results, but you don’t want to waste marketing dollars reaching people who aren’t likely to become customers either. If you’re an online business, you don’t have to worry about limiting the geographic reach of your advertising. Instead you’ll want to target specific demographics that make up your ideal customer. If you’re a local business, limiting your advertising to within a set number of miles of your physical address is just the obvious first step. You’ll want to further narrow in on specific demographics within that region as well.

Choose high quality images

Images you include in your posts or advertisements should be of a high quality–not low resolution and pixelated, stretched, or unoriginal. Instead of just choosing from boring stock photos that do nothing to differentiate your brand from the rest, consider taking your own photographs or purchasing higher quality images.

Create video content

Facebook has been trying to prioritize video content on their platform for a while now so you will have a better chance of being seen if you periodically post video content to Facebook. Your videos need not be shot with the highest quality video/audio equipment. Simple how-to videos, livestream product reveals, and photo slideshows set to music can be effective forms of video content that you can shoot with your smartphone. Remember that the quality of the content is more important than the production value.

Test ad performance

Whether you use Facebook’s built-in tools or third-party software, you need to keep a close eye on certain performance indicators. By experimenting with releasing ads at different times of day targeting different demographics and regions, you can begin to recognize patterns and trends that will be helpful to getting better ROI through your Facebook marketing efforts.

Use existing mobile channels to build social media presence

Social media is increasingly consumed on mobile devices. Your best bet for expanding your reach with Facebook marketing is to use existing mobile channels such as a mobile friendly website or SMS campaign to get existing customers to follow your page. The more “likes,” shares, and comments you can get on your page and posts, the less you have to rely on paid advertising to be successful on Facebook and the better ROI you’re going to get.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.   com/2017/09/facebook-marketing-strategy.html

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Which criteria to use when selecting mobile marketing tools and channels

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In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and hundreds of tools for tracking metrics and automating the advertising. You can’t afford the time or money to try them all so how do you pick which ones? Here are a few criteria that can help you decide.

Mobile marketing tools and channels should…

  • Be easy to use. Unless you have the resources to hire a full-time social media person, you should make ease of use a priority in selecting both mobile channels and mobile marketing tools. If the learning curve is too steep you’ll probably waste too much time trying to figure out how to use it and not enough time actually implementing and benefiting from it.
  • Be effective. This one’s pretty straightforward. A channel or tool should do for your business what it’s supposed to do. If you try out a new channel or tool and give it a fair chance, but it doesn’t help you achieve your mobile marketing aims, then there’s probably no sense in investing in it further.
  • Be Up-to-date. Some tools or channels may have been helpful at one time, but aren’t anymore. The world of mobile technology is advancing at an incredible rate so if tools and channels aren’t being regularly updated to keep them relevant, they aren’t going to be the best option for your business.
  • Offer value to your business. This is another one that might seem obvious but many businesses are using tools and channels simply because other businesses are using it and they just think they should as well. So ask yourself, is a given tool or channel offering you any tangible results? If it’s not doing anything of value for your brand, you need to consider why you’re investing time and money into it at all.
  • Have good customer service. This one applies to tools and not channels but you’ll find that many mobile marketing tools come with 24/7 support and others do not. It’s safe to assume that you’re going to run into problems or questions with any given tool so it’s important that you can get immediate assistance when these problems or questions arise so you can use the tool to its full potential.

SMS is a must

With so many tools and channels, very few are a must for all industries. What works for one business won’t necessarily work for another. But there is at least one notable exception: SMS. Short Message Service (or text messaging) needs to be a part of every mobile marketing campaign and it meets all five criteria above:

  • Ease of use. If you select the right bulk SMS service, SMS marketing is very easy since the service will automate the opt-ins and opt-outs. You only have to craft the message and set the time for it to be sent and the service takes care of everything else.
  • Effectiveness. The open rate for text messages is about 98% (90% within three minutes of the text being received). Click-through and redemption rates for special offers are about ten times higher than they are for email.
  • Up-to-date. Though the SMS protocol hasn’t changed hardly at all over the years, regulations on text messaging have and the majority of bulk SMS services have continuously adapted to be compliant with these regulations.
  • Value. The low cost per text, combined with the effectiveness of the channel means SMS is one of the most valuable mobile channels you can have in your arsenal.
  • Customer service. Select a service with a great reputation for round-the-clock support and SMS might be the best thing that ever happened to your brand.

Mobile Technology News brought to you by biztexter. com

Source: business2community.com/social-media/criteria-matter-choosing-social-media-marketing-tools-01911735#FDvH162UppEUeslu.97

 

Six ways to grow your online business on a budget

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Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence, it’s crucial that you keep it growing. Stagnation is the death of all brands from small startups to national chains. The following tips will help you build your online business without spending a fortune.

Make sure your website is optimized for mobile

The year 2016 was the year mobile web traffic surpassed traditional web traffic, and mobile web traffic is only going to increase the gap with each passing year. Already, more than half of your website visitors aren’t having a positive experience on your site if it’s not mobile optimized. Mobile optimization is inexpensive because the majority of website building platforms already have responsive design which does it for you.

Find out all you can about your audience

You’ll waste less money trying to find a marketing approach that works if you just take some time to get to know your existing customer base (and your ideal customer) better. Find unobtrusive ways to get information from customers along the way. Start small by asking for an email address or phone number and get permission to email or text. Offer small incentives in exchange for personal info like birthdate, gender, and age. Short surveys after purchases are a great way to obtain this kind of info from customers.

Invest in SMS marketing

Mobile is an increasingly important aspect of digital marketing and there’s no better place to start with mobile marketing than SMS, or text messaging. Text messages only cost a few pennies per text so it’s one of the most affordable digital channels out there. Add to that the fact that you’re only sending them to people who’ve opted in and that 90% of your recipients will open and read your text in three minutes or less and you realize how cost-effective SMS marketing is.

Create engaging content

You can diversify your marketing efforts by launching a content marketing campaign. Content marketing is different from other marketing efforts in that the primary goal isn’t to make sales, but rather, to create awareness, drive engagement, and generate leads that may one day become loyal customers. Content marketing can be as simple as adding a blog to your company website and paying a freelancer to post two or three articles a week too it. If your brand is committed to producing high-quality content, potential customers will seek you out.

Segment and personalize

Using the information you obtain from following the advice in tip number two, you can segment your audience by age, gender, interests, or other criteria and provide more personalized marketing for the various segments. Segmentation and personalization of your marketing efforts is cheaper in the long run since you won’t be wasting money sending ads that aren’t relevant to the people you’re sending them to.

Build a strong social media presence

The great thing about social media is that it’s free to create a business page and you get a lot of free advertising in the form of followers who share your posts where their friends and family can see them. Once you’ve gotten started and are seeing success, you can invest in paid advertising and a full- or part-time social media person to maintain your various social media pages.

Mobile Technology News brought to you by biztexter.com

Source: nuwireinvestor.  com/10-tips-growing-online-business/

 

Five aspects to every good digital marketing strategy

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Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them.

A good data strategy

A key advantage to digital marketing is that customer behavior always leaves a trail. You can track how long a website visitor lingers on a landing page before clicking elsewhere. You can see how many mobile coupons sent via text are redeemed. You can track the impact of a particular digital ad on web traffic. All of this is data and all of it is useless if you’re not paying attention to it, making it available to the right people in your company, or making adjustments in response to it. A good digital marketing strategy requires a good data strategy. You need to have a plan for tracking, sharing, and reacting to all the data your digital marketing efforts create.

The right marketing channels

Digital marketing isn’t a channel, it’s a network of many different ones and what works for one won’t work for others. Even within a subcategory like social media, there are dozens of platforms each with their own demographics. A good data strategy will require a good understanding of the channels available to you and knowing which ones to spend your time and money on to reach your target audience and achieve your marketing goals.

Segmentation of your audience

You can get better results if you’re not treating your entire audience as one homogenous whole. Instead gather demographic information and segment your audience according to gender, age, and interests. This allows you to offer more relevant and personalized advertising to your customers and you don’t waste money on ads and offers that certain segments of your customer base won’t be interested in.

Propensity modelling

Propensity modelling is all about looking at behavioral data (what do customers end up buying after looking at this particular product) to try and guess what a customer is thinking and what they’re going to do. A targeted ad sent at just the right time can be the difference between success and failure.

A consistent message

Whether it’s banner advertisements, an emailed newsletter, or a text message, there needs to be an underlying message that is consistent across all channels and consistent with your brand’s image that you’ve worked so hard to establish.

Mobile Technology News brought to you by biztexter.com

Source: martechadvisor   .com/articles/content-marketing/six-essential-aspects-of-successful-digital-marketing/

No Facebook’s chatbots weren’t planning to overthrow humanity

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Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other–a language humans couldn’t understand. The announcement sparked a long-held fear of humans: that our machines could rise up and overthrow. Dozens of news networks published pieces with scary sounding headlines about artificial intelligence takeovers. They couldn’t have been farther from the truth. For hundreds of years humanity has feared new technologies because we fear what we do not understand. Hollywood has capitalized on this fear making movie after movie where robots overthrow us and enslave or destroy us. But that’s not what was happening with Facebook’s chatbot project.

The project

A few weeks ago, Facebook announced a project they were working on with the goal of creating chatbots that could be trained to negotiate and strike deals with each other. The thinking behind this is that deal-making is an integral part of interpersonal communication and the world of business and if chatbots are going to play a role in that future, then they need to have negotiating skills. Facebook’s team used machine learning by inputting real-world examples of negotiations–actual transcripts that the program could use to look for patterns and “understand” how negotiations work. Next, they would instruct two chatbots to negotiate by instructing them to divide up a collection of various different items between themselves. The hope was that they would make deals: “If I can have this item and this item, you can have that item and that item, etc…” It didn’t work out that way.

What went wrong?

The chatbots evidently diverged from human speech instead speaking a gibberish version of it. Make no mistake, this wasn’t some advanced language designed to hide their motives from human observers. It went something like this:

Bob: “i can i i everything else . . . . . . . . . . . . . .”

Alice: “balls have zero to me to me to me to me to me to me to me to me to…”

What does it all mean?

The end result didn’t surprise the researchers (though it certainly disappointed them) nor should it have surprised us. Artificial intelligence can do some incredible things. In fact the same principles of machine learning that Facebook used to teach negotiating to machines was already successfully used to develop computer programs that can beat the most intelligent humans at their own game be it chess or some other strategic game. But language is infinitely more complex, even more than chess and harder to teach machines.

Not a complete failure

The researchers didn’t shut down their negotiating bots because they feared a robot apocalypse. They shut it down because chatbots that communicate in a way humans can’t understand offer no benefit to humanity. They will go back to the drawing board and create parameters that prevent them from reverting to gibberish and try again. This is how artificially intelligent chatbots are programmed: through trial and error.

Mobile Technology News brought to you by biztexter.com

Source: wired   .com/story/facebooks-chatbots-will-not-take-over-the-world/

 

How to get a better return on investment with mobile marketing

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Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile marketing strategy going forward. But as is always the case when you branch out into new marketing channels, there’s a learning curve. If you want to get the best return on your investment into mobile marketing, consider the following advice.

There’s no such thing as too much keyword research

Keyword research is important for all digital marketing channels. Google’s search algorithms rely heavily on keywords so it’s important that you’re using the right ones if you want to show up on the first page of search results. But keyword research is even more important with mobile. Studies have shown that the search strings people type into Google are much more specific on mobile devices than they are on desktops or laptops. That means you have to put more thought into user intent–what things are your potential customers likely to type in to Google’s search bar if they’re searching for a product or service that you offer? Then you have to think about how to incorporate that research into your website copy.

Mobile friendly web design is a must

In 2016, mobile web traffic surpassed non-mobile web traffic for the first time and that gap is growing. Mobile now accounts for just over 50% of all web traffic but in the coming years we may see that number rise to 60%, 70%, or perhaps even higher. Even assuming a constant at 50%, that means if your website isn’t optimized for display on mobile devices, half of the visitors on your site will have a negative experience–slower load times, too-small text, difficulty navigating the site to find what they’re looking for, etc… Mobile web design needs to be simpler and the text needs to be larger. Many website building platforms use responsive design to automatically adjust how the website displays according to the device being used to access it but you may want to invest more in a completely separate mobile version of your site since that’s even better.

Text message marketing is a no-brainer

There are so many different mobile marketing channels that you don’t have to (and probably shouldn’t) try to use all of them. One that you absolutely must use if ROI is important to you (and ROI should always be important to you) is text message marketing. Text messages cost pennies to send and they boast of an open rate around 98%. Not only are texts five times more likely to be opened than emails, offers you send via text are about four times as likely to be redeemed as offers you send via email, and that’s after you account for the 80% of people who delete the email unread in the first place.

Your mobile marketing strategy is never complete

As with all marketing channels, your mobile strategy is never complete. Even if you’re at a point where you are getting great ROI and seeing great results from your efforts, you need to keep tracking metrics and keep fine-tuning. There’s always room for improvement. Remember that once you stop moving forwards, you begin moving backwards.

Mobile Technology News brought to you by biztexter.com

Source: forbes.   com/sites/forbesagencycouncil/2017/07/19/four-ways-to-increase-your-roi-from-mobile-marketing/#4135e2dce075

Why your business needs to incorporate video into its mobile marketing strategy

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Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for the first time. With each year, the gap increases. Add to that the number of mobile exclusive video content apps and you begin to see why producing high quality video content is so important to a mobile campaign. Here are a few more video content statistics that might convince you.

  • Every day on Facebook, more than 8 billion videos are watched, adding up to more than 100 million hours.
  • Even more videos are viewed on Snapchat daily–more than 10 billion.
  • Nearly half of all social media users will spend more than an hour in any given week watching video content on social media platforms.
  • Every single day, more than half a billion people watch at least one video on Facebook.
  • More than half a billion hours are spent watching YouTube videos every single day.
  • Consumers are four times as likely to wach video content about a product as they are to read about that same product.
  • Videos are shared on social media 12 times as often as links and text-based posts combined.
  • Blogs that contain at least one video will get more than 40% more web traffic than blog articles that contain no video content.
  • Nearly two-thirds (66%) of customers report being more likely to purchase something if they watch a video about it first.
  • Because search engine algorithms prioritize video content, landing pages that contain a video are 53% more likely to show up on the first page of search results.
  • Nearly 50% of people report actively searching for video content about a product before making a purchase.
  • By the year 2020, 80% of all internet usage will be spent watching video content.
  • Links to video content in emails are 2-3 times as likely to be clicked on as links to non-video content in emails.
  • Three-fourths of people who watch a product video from beginning to end will visit the company’s website afterward.
  • People spend 260% more time on web pages with video content as opposed to pages without video content.
  • Approximately 85% of the videos viewed on Facebook are watched without any sound so it’s vital that video content have captions.
  • Approximately 92% of people who view video content online regularly share video content with their friends and family on social media.

Though the SMS marketing channel is limited just 160 characters per message, a text can serve as a portal to video content thanks to embedded links. Since the SMS channel enjoys a click-through rate of about 36%, more than a third of your SMS opt-ins will watch video that you create and send to them. It’s a great way to generate excitement about new products or services and to convert that excitement into sales.

Mobile Technology News brought to you by biztexter.com

Source: business2community    .com/video-marketing/39-video-marketing-statistics-need-know-01884473#QY6Z5ewZo3u41xDr.97