Tag: mobile marketing tips

Four things to know before launching your SMS campaign

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Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push notifications, and QR codes. While it may be old, it’s not outdated. Close to two-thirds of the world’s population (over four billion people) do text messaging. Three-fourths say that they like to receive offers from brands via text. And unlike email open rates which have dropped to 20% thanks to an increase in spam mail and click-through rates which have dropped to 3%, SMS enjoys a 98% open rate and a 36% click-through rate. SMS has the potential to be your most cost effective and powerful mobile channel; or it might be a drain on your marketing budget and a poor investment. It all depends on how you approach it. Before you launch your SMS campaign for your small business, here are four things you should know first.

Let goal setting guide your strategy

A major mistake first time SMS marketers make is not setting clear objectives for the SMS campaign to begin with. If your reasoning behind starting an SMS campaign is: “everyone else is doing it” and your strategy is to just wing it, you shouldn’t be surprised when you’re not happy with the results. Instead, start with some broad objectives. Are you trying to increase customer loyalty? Improve branding? Drive more web traffic to your mobile site? Boost sales during your slow season? From there you can set more specific goals. For instance, if your broader goal was to provide better customer service, a more specific goal would be to send order confirmations via text within three minutes of an order being placed.

With specific goals in place, you have a clear way to measure the effectiveness of your SMS marketing efforts. As you reach, or fall short, of your goals, you can adjust your strategy and keep trying always being sure to improve your strategy.

Building your subscriber list

It goes without saying that the more mobile subscribers you have, the more potential your SMS campaign will have. The Telephone Consumer Protection Act (TCPA) requires that consumers give you their express permission to send them text messages which means every person you text must opt-in of their own accord first. There are a few things you can do to kickstart your SMS subscriber list. First, it’s a good idea to establish an introductory offer like 10 or 15% off their next order after signing up to receive text messages. You should also be advertising your SMS campaign in store, at the point-of-sale (either online or at the cash register) and through existing marketing channels like email and your company’s website.

Selecting a bulk SMS service provider

You should never try to manage your SMS campaign alone. People will constantly be opting in and out and with an ever-changing list of subscribers it’s extremely easy to send a text to someone who wasn’t supposed to get one which opens you up to a lawsuit or fines for violating the TCPA. Even if you could do it perfectly, it’s a huge drain on business resources to manage a subscriber list and all of that text messaging manually. A bulk SMS service provider will automate the opt-ins, opt-outs, and sending of texts for you. They’ll also provide you with software which you can use to schedule texts and view various metrics to let you know how effective each individual text message is. Some SMS bulk SMS services will offer a free trial. Some will have more advanced analysis tools than others. Which one you choose will depend on your budget, the size and scope of your SMS campaign, and your specific goals.

Providing real value

Getting people to opt-in is the easy part. A great introductory offer can get a lot of customers to sign up to receive your texts but many of these people will opt out if they’re not seeing the benefit of remaining on your subscriber list. Since it’s easy to opt out at any time by simply texting the word “STOP” it can be hard to retain subscribers. The key is to find ways to improve the lives of every subscriber through your text messages in some small way. Great SMS-exclusive offers are just one way to do this. Making their lives easier by giving them the option to receive order notifications or shipping updates or appointment reminders via text gives them added convenience and they’ll be less likely to opt out. Showing appreciation by sending personalized messages and birthday offers is another way that you can help subscribers see the value in not opting out.

Mobile Technology News brought to you by biztexter.com

Source: customerthink. com/4-things-to-consider-before-starting-sms-marketing-for-your-business/

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Ten mistakes brands make when developing a mobile app

image7By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same for your small business, consider the following ten mistakes that many brands make so you don’t make them yourself.

Trying to do too much

Less is definitely more when it comes to mobile app design. Many brands want their app to be able to do everything their mobile website, but that’s not a good strategy. The reason people seek out and download a brand’s mobile app is because it’s more convenient and streamlined than the brand’s mobile website experience. A simpler app is less expensive and easier to design and it will actually be more effective.

Not understanding customers’ needs first

Building off of the last tip and the need to be selective in choosing which features to include in your mobile app, it’s important to prioritize according to customers’ needs. Don’t assume you know what your customers want and don’t go about developing your app just to create another channel. You need to survey customers and find out what they really want out of your mobile app before you waste money building in features nobody asked for.

Insufficient testing

Every day, more than 1,000 new mobile apps land on app stores. With so much competition, brands are in a hurry to get their app to market. But you can’t afford to rush the testing process. A buggy mobile app can turn off a lot of users and they won’t re-download it even after you’ve fixed the bugs. Better to do extensive testing before release to make sure your app is running as smoothly as possible.

Focusing on downloads and not retention

Here’s a startling fact: more than 75% of apps are never opened a second time. First time app developers are often too concerned with getting a lot of downloads and they don’t think enough about retention. Repeated use, not the number of downloads, is the measure of an effective mobile app. So while it’s important to market your app to get downloads, you need to work even harder to make your app relevant and useful so that the people who do download it continue to use it.

Developing for multiple platforms simultaneously

Since you’re investing money into developing a mobile app, it’s understandable you want to reach the widest audience possible. But you should resist the urge to release your app on multiple platforms at least at first. Cross platform tools that allow you to build an app for multiple platforms simultaneously aren’t as effective as building a new app from the ground up for each new platform. Many brands prefer to start with iOS since there are far fewer iPhone models than Android phones that have to be tested for. Whichever platform you decide to go with first, make sure it’s running smoothly and you’ve got all the kinks worked out before moving on to the next one.

Giving up too early

Less than one percent of apps make a profit. If your objective in building a mobile app is strictly monetary, or if you’re expecting an immediate return on your investment, a mobile app may not be the right direction for you. Mobile apps have a lot to offer beyond ad revenue or revenue from in-app purchases and seeing those results will take time so you need to be patient if you decide to proceed.

Ignoring negative feedback

Many brands think their job is done when their app is deployed. Smart app developers keep an eye on feedback in the app store, especially the negative feedback. Not all of it will be particularly helpful–some people just like to gripe–but there may be some valuable insights in negative feedback that will help you to improve future versions of your app.

Doing it the easy way

Great apps take lots of time and money to develop. Drag and drop app building software might be a good way to get your feet wet with app design but in the long term, you’re going to want to build a professional app from the ground up.

Failure to consider hidden costs

The cost to develop an app is only the start. Testing, maintenance, app upgrades, and marketing for your mobile app all cost money so you need to allocate funds for those things as well, not just the initial development costs.

Not marketing it

Don’t assume that customers will seek out and download your mobile app. Many of them will assume you don’t have one since many smaller businesses don’t. You should be advertising in store and using other marketing channels as well to market your mobile app. Mobile channels are especially important. If you’ve got an SMS campaign, chances are those mobile subscribers are already among your most loyal and will be a great place to start in getting your first app downloads so send out the occasional text message complete with a download link to your app.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/forbesagencycouncil/2017/10/24/13-mistakes-to-avoid-when-developing-an-app/#63103af57ce9

Six ways to grow your online business on a budget

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Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence, it’s crucial that you keep it growing. Stagnation is the death of all brands from small startups to national chains. The following tips will help you build your online business without spending a fortune.

Make sure your website is optimized for mobile

The year 2016 was the year mobile web traffic surpassed traditional web traffic, and mobile web traffic is only going to increase the gap with each passing year. Already, more than half of your website visitors aren’t having a positive experience on your site if it’s not mobile optimized. Mobile optimization is inexpensive because the majority of website building platforms already have responsive design which does it for you.

Find out all you can about your audience

You’ll waste less money trying to find a marketing approach that works if you just take some time to get to know your existing customer base (and your ideal customer) better. Find unobtrusive ways to get information from customers along the way. Start small by asking for an email address or phone number and get permission to email or text. Offer small incentives in exchange for personal info like birthdate, gender, and age. Short surveys after purchases are a great way to obtain this kind of info from customers.

Invest in SMS marketing

Mobile is an increasingly important aspect of digital marketing and there’s no better place to start with mobile marketing than SMS, or text messaging. Text messages only cost a few pennies per text so it’s one of the most affordable digital channels out there. Add to that the fact that you’re only sending them to people who’ve opted in and that 90% of your recipients will open and read your text in three minutes or less and you realize how cost-effective SMS marketing is.

Create engaging content

You can diversify your marketing efforts by launching a content marketing campaign. Content marketing is different from other marketing efforts in that the primary goal isn’t to make sales, but rather, to create awareness, drive engagement, and generate leads that may one day become loyal customers. Content marketing can be as simple as adding a blog to your company website and paying a freelancer to post two or three articles a week too it. If your brand is committed to producing high-quality content, potential customers will seek you out.

Segment and personalize

Using the information you obtain from following the advice in tip number two, you can segment your audience by age, gender, interests, or other criteria and provide more personalized marketing for the various segments. Segmentation and personalization of your marketing efforts is cheaper in the long run since you won’t be wasting money sending ads that aren’t relevant to the people you’re sending them to.

Build a strong social media presence

The great thing about social media is that it’s free to create a business page and you get a lot of free advertising in the form of followers who share your posts where their friends and family can see them. Once you’ve gotten started and are seeing success, you can invest in paid advertising and a full- or part-time social media person to maintain your various social media pages.

Mobile Technology News brought to you by biztexter.com

Source: nuwireinvestor.  com/10-tips-growing-online-business/

 

The three biggest mobile marketing mistakes your small business can make

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Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three mistakes are the worst of the worst and should be avoided at all costs.

Not optimizing for mobile

The year 2016 was the year mobile web traffic surpassed non-mobile web traffic. With each passing year, mobile web traffic will put distance between it and traditional web traffic. In short, more and more people are accessing the web on tiny screens as opposed to bigger ones. Despite this, there are still many business websites that are designed solely to be viewed on computers or laptops. This creates an unpleasant experience for people trying to access it from a tablet and especially a smartphone. Pinching, zooming, squinting, and waiting for slow loading times wear out smartphone users quickly and many will leave the website never to return again. Every day your website isn’t optimized for mobile is a day you’re losing potential customers. Not only do non mobile-friendly sites annoy customers, they’re more likely to be ignored by search engines like Google that utilize advanced algorithms to give preference to websites over others and one of the things they look at is mobile optimization.

Not using the SMS marketing channel

Of all the mobile marketing channels out there, SMS is the oldest and most effective and important. While some may see it as old fashioned and pass it up in favor of in-app advertising or even developing new apps, SMS marketing needs to be a part of your strategy–a big part. Texting is far cheaper than the cost to advertise in apps or to develop an app. It’s also more effective since 95% of all texts are opened and read within three minutes of being received.
Not allocating enough of your marketing budget for mobile
Mobile marketing needs to be getting the majority of your digital ad spending. Businesses will spend more than 100 billion dollars globally on mobile marketing in 2017. That accounts for just over half of all digital advertising spending. By 2020, mobile marketing will account for 75% of digital ad spending or more. Businesses are recognizing the power of mobile and any business that wants to keep up will have to do the same.

Mobile Technology News brought to you by biztexter.com

Source: techworm .net/2017/06/3-brutal-mobile-marketing-mistakes-can-wreck-business.html

 

Six reasons your small business needs a mobile marketing strategy

devicesIn 2016, the mobile adoption rate surpassed 80% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have at least one mobile device—a cell phone or smartphone, tablet, or smartwatch. In the US, the mobile adoption rate is 95%. A mobile marketing strategy for your small business is no longer an option. Here are six reasons why.

People are spending more time on mobile devices

The average American spends an estimated five hours per day on some kind of mobile device which is a little higher than the average amount of time Americans spend watching TV. Business owners and marketers looking to get a message out to a target audience will have better luck reaching them through some kind of mobile advertisement than by any other marketing channel.

People are shopping on mobile devices

It’s becoming increasingly more common for consumers to complete purchases via mobile devices and 60% of all e-commerce visits begin on a mobile device. Even for consumers who prefer to shop at physical locations a mobile strategy is important because they’re pulling out their phones or tablets to read product reviews and get additional information about products they’re looking at in-store. Businesses that set up mobile-friendly websites/apps to guide consumers from product introduction to purchase are going to thrive.

Search engine algorithms give preference to mobile-optimized websites

Search engines like Google use complex algorithms to determine how far up (or down) on the search results page various websites are displayed when a consumer searches for something. These algorithms change over time to reflect the behavior of people using these search engines. Because 60% of all search engine queries originate from mobile devices now, search engine algorithms now give preference to sites that are optimized for mobile devices. Your company’s site isn’t likely to be near the top if it’s not mobile friendly.

SMS has much better open and click-through rates than email

Promotional messages can’t convert into sales unless they’re being read in the first place. Promotional emails that are emailed are only opened about 20% of the time which doesn’t seem so bad until you compare it to promotional text messages that are opened approximately 98% of the time. Not only are customers far more likely to read a text than an email, but they’re also more likely to click on a link within the message if it’s sent via text instead of email.

Mobile marketing reaches a wider audience

Not only are mobile devices growing in popularity, they’re popular across all demographics. In fact, the fastest-growing demographic when it comes to mobile adoption rate is the 65 and up crowd. So whether your target audience is young, old, or in the middle, male or female, or any other demographic you want to target, mobile is the most efficient way of reaching them.

The competition has one

Rest assured that even if you don’t have a mobile strategy, your competitors do. By the end of 2019, nearly three-quarters of all digital marketing spending will be for mobile marketing. Businesses of all sizes are recognizing the importance of mobile and the longer you put off creating a mobile strategy, the more likely you are to be left behind.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/forbesagencycouncil/2017/05/31/five-reasons-mobile-marketing-is-becoming-even-more-important/#1484a673abb4

Four steps to a mobile-first marketing strategy

There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016, web traffic on mobile surpassed web traffic on computers for the first time. In short, you can safely assume that more than 50% of your customer base is interacting with your company online via a mobile device. It’s getting close to the point where failure to adopt a mobile-first marketing strategy now could put you out of business. Consider the following facts:

More than 80% of internet users have a smartphone

Half of smartphone users say that the first thing they do when they wake up is check their smartphone

By 2019, nearly three quarters of all digital ad spending will go towards mobile advertising

Not only do you need a mobile marketing strategy today, you need to make it your primary marketing strategy. Here are four ways you can get started.

Mobile website

Going back to an earlier statistic—more than half of your customers are accessing your website via a smartphone or tablet. If your website isn’t setup to display differently for such mobile devices, visitors to your site will have a negative experience. In fact, according to one survey, half of respondents said they’d never visit a company’s website again if it wasn’t optimized for mobile. Fortunately, most web design platforms today will automatically optimize for mobile so it’s simply a matter of investing in one of these platforms.

SMS marketing

Just as email made printed mailers near-obsolete in the late 90s, SMS (or text messaging) is making emailed advertisements obsolete today. Junk mail has become so prevalent that the majority (75 to 80%) of all emails are deleted unread. SMS is different in that users have to opt in before businesses can send them texts. While that might make building a database more difficult, it ensures that each recipient values the communications. Text messages have an open rate of approximately 99%. If you don’t know much about SMS marketing, you don’t have to worry, there are business texting platforms that make it easy to create and time the release of texts to your database. They also allow you to look at metrics so you know how effective your strategy is.

Mobile email marketing

Though email is being supplanted by SMS, there are still enough people using it to make it worthwhile. However, just as a majority of your web traffic is coming via mobile, the majority of the emails you send are read on mobile as well and just like your website, it’s crucial for your email advertisements to be optimized for smaller screens if you want people to read them. Most email marketing platforms will do this for you if you use one.

Mobile app

The majority of time spent on mobile devices is done in-app. Developing a mobile app is easily the least important of the four steps mentioned here but it may be worth doing. The mistake many smaller businesses make is assuming that they have to have one. You shouldn’t invest the money developing a mobile app unless it will offer real utility to users and give them a reason to continue using it regularly after downloading it. Mobile apps aren’t necessary for the majority of small businesses. If you still want to capitalize on all the time smartphone users spend in apps, you can invest in advertisements that appear within other people’s apps.

Mobile Technology News brought to you by biztexter.com

Source: huffingtonpost.com/entry/mobile-marketing-101_us_59070e29e4b084f59b49fac3

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Mobile Marketing: Getting a Head Start

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Getting and maintaining customers all starts in one place: marketing. It is amazing the number of businesses, small and large, that don’t do any kind of mobile marketing, especially given that 58% of all search engine traffic comes from mobile searches. That is why it is so important that your business gets a head start on next year by really pushing mobile marketing strategies right now. Here are three ways, thanks to PC Tech Magazine, that you can get started today.

Social media a top priority

Smartphones used to be all business, and the point was that you could get a lot done with them. But things have changed, and now the main purpose of a smartphone for most people is to be entertained. They entertain themselves by spending hours every day on social media platforms, which means you should be putting a lot of effort into advertising through social media channels. You can get new customers by placing ads or even through contests where people have to share your post with their friends in order to enter. You can do promotions through other businesses to try and get some extra customers, and they will get your customers as well. Whatever you do, make sure you put the time and effort into advertising through social media.

A good website and a good experience

Your website design is more important than you know. If it is outdated or hard to navigate, your customers will simply go to a different one that offers them what they are looking for. Just as important is the ability for the site to load quickly. Don’t put too much on the site that takes time to load because mobile phone users aren’t going to sit around and wait five minutes for a site to load anymore. They will jump over to another site that works faster. Their experience they have with your business is greatly influenced by the website. Even most text marketing campaigns involve sending links to customers that bring them back to your website, so it is extremely important that the site is optimized for mobile and provides a fast and easy experience your customers have been looking for.

Mobile Technology News brought to you by biztexter.com

Source: pctechmag.com/2016/11/how-to-make-the-most-of-mobile-marketing-in-2016/