Tag: mobile marketing strategy

Why your business needs to incorporate video into its mobile marketing strategy

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Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for the first time. With each year, the gap increases. Add to that the number of mobile exclusive video content apps and you begin to see why producing high quality video content is so important to a mobile campaign. Here are a few more video content statistics that might convince you.

  • Every day on Facebook, more than 8 billion videos are watched, adding up to more than 100 million hours.
  • Even more videos are viewed on Snapchat daily–more than 10 billion.
  • Nearly half of all social media users will spend more than an hour in any given week watching video content on social media platforms.
  • Every single day, more than half a billion people watch at least one video on Facebook.
  • More than half a billion hours are spent watching YouTube videos every single day.
  • Consumers are four times as likely to wach video content about a product as they are to read about that same product.
  • Videos are shared on social media 12 times as often as links and text-based posts combined.
  • Blogs that contain at least one video will get more than 40% more web traffic than blog articles that contain no video content.
  • Nearly two-thirds (66%) of customers report being more likely to purchase something if they watch a video about it first.
  • Because search engine algorithms prioritize video content, landing pages that contain a video are 53% more likely to show up on the first page of search results.
  • Nearly 50% of people report actively searching for video content about a product before making a purchase.
  • By the year 2020, 80% of all internet usage will be spent watching video content.
  • Links to video content in emails are 2-3 times as likely to be clicked on as links to non-video content in emails.
  • Three-fourths of people who watch a product video from beginning to end will visit the company’s website afterward.
  • People spend 260% more time on web pages with video content as opposed to pages without video content.
  • Approximately 85% of the videos viewed on Facebook are watched without any sound so it’s vital that video content have captions.
  • Approximately 92% of people who view video content online regularly share video content with their friends and family on social media.

Though the SMS marketing channel is limited just 160 characters per message, a text can serve as a portal to video content thanks to embedded links. Since the SMS channel enjoys a click-through rate of about 36%, more than a third of your SMS opt-ins will watch video that you create and send to them. It’s a great way to generate excitement about new products or services and to convert that excitement into sales.

Mobile Technology News brought to you by biztexter.com

Source: business2community    .com/video-marketing/39-video-marketing-statistics-need-know-01884473#QY6Z5ewZo3u41xDr.97

 

Mobile marketing strategy ideas

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Every marketer knows that mobile marketing is essential to reaching customers in this day and age. Technology is everywhere, and this is mostly due to accessibility with smartphones. It allows you to get your advertisements, literally, into the pockets of all your customers. But this strategy is being used by your competition as well. Here are some things you can do to really hone in on your mobile marketing strategy.

Don’t go overboard

With easy access to your customers, it can be very tempting to market to them all the time with constant advertising. And while consumers like knowing about deals and specials at your company, it can feel a little overwhelming if they are hearing from you every day. It is a huge mistake that can lead to customers actually unsubscribing from your email list and your text marketing. They will unlike you on social media, and stop shopping with you. As much as you need to be there reminding them to shop with you, it’s also important that you give them some room to breath.

Personalize your strategy to your market

The first thing any business should do when putting together a marketing strategy is to determine your audience. From there, you can start researching what your audience likes and doesn’t like in order to figure out what you need to do. Your mobile marketing strategy is highly dependant on your audience’s needs, and it will change greatly depending on your customers. A vegan company is going to market to their audience very differently than a hamburger joint. Since the audiences value different things, your marketing department needs to focus on those values.

It isn’t just your audience that determines your strategy though. You should also consider your business and what is important to your company. A company that uses profits to build wells in Africa for clean drinking water is going to have a completely different marketing strategy than regular businesses. Most of the marketing is going to be about reminding people of your purpose, whereas a traditional business would focus on the positives of their products.

Use mobile as marketing support

Marketing isn’t about just one thing anymore. It is about a combined effort of different advertising methods that make for an overall marketing effort. Mobile marketing isn’t your only way of communicating with an advertising to your customers. It should be considered a support to everything else you are doing. Yes, text your customers updates and allow for them to text your customers service department questions. And yes, run the email campaigns. But don’t forget to run social media ads and do location-based advertising as well. It is the combination of efforts that will truly create marketing success.

Mobile Technology News brought to you by biztexter.com

Source: skyword.com/contentstandard/creativity/3-ways-to-fix-your-mobile-marketing-presence-this-year/