Tag: business texting

Six things to know about Gen Zers this holiday season

Young and happy urban people having fun with digital tablet

 

The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays.

They do their homework

Gen Z likes to research and read reviews and weigh options before buying; 80% of Gen Z holiday shoppers say that they research a product online before buying it and as the price of the product increases, the likelihood of researching it first goes up. More than half of Gen Z holiday shoppers said they began researching products in October or earlier.

What this means for businesses: make any relevant information about products you sell online or in stores readily available. Especially try to promote good reviews of those products.

They can be impulsive

At seeming odds with the previous point is the fact that Gen Z can be quite impulsive in their shopping habits. This is the generation that coined the phrase “YOLO” after all. 70% of Gen Zers say they make impulsive holiday purchases especially when they see a good deal, that’s higher than any other age demographic.

What this means for businesses: make sure there are plenty of “stocking stuffers” on display through the store and especially near the point of sale so they can discover last minute ideas as they’re about to check out. Online businesses can offer an online equivalent by offering a deal as shoppers head to their cart to complete a purchase totaling more than a specified amount.

They’re open to suggestions

Fifty-nine percent of Gen Z holiday shoppers said they routinely make purchases based on a retailer’s recommendation. Since they were born and raised in the social media age, they’re also heavily influenced by the recommendations of peers, bloggers, and vloggers.

What this means for businesses: Feature a deal of the day leading up to Christmas or the New Year. Publish a top ten list for popular products. Get the right influencers to promote your brand and encourage your loyal customers to share your brand and products with their friends.

They’re picky

On average, Gen Zers are four times as likely than the other generations to leave a store without making a purchase at all because they can’t find exactly what they’re looking for. They’re also the most likely to return an item in the week following Christmas.

What this means for businesses: Make sure you have plenty of stock for items that are sure to be popular. You might poll your target audience to know their preferences as Christmas approaches. Make sure you have plenty of staff to quickly and efficiently manage after Christmas returns.

They leave positive reviews

We’ve already covered how important it is for Gen Zers to see other people having good things to say about your products when they’re weighing the decision to buy. Lucky for you, Gen Zers are also the most likely of all the age demographics to write those kinds of reviews for you. An incredible 72% say they will write a good review for a brand when they have a positive experience.

What this means for businesses: Don’t be shy about asking for a review especially when it’s clear the customer has received great service and seems happy about their experience. You can also encourage social media check-ins by offering a small freebie or discount at the point of sale.

They’re kind of into smartphones

No surprise here. The average Gen Zer spends about three-and-a-half hours a day on a mobile phone.

What this means for businesses: Businesses absolutely must have a mobile-first approach to digital marketing this holiday season and moving forward. Emphasize mobile channels in your marketing budget like SMS and location based marketing. SMS is a great way to notify your customers of great deals since 90% of all text messages are read within about three minutes of being sent.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.com/2017/11/attract-gen-z-shoppers-this-season.html

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Ten mistakes brands make when developing a mobile app

image7By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same for your small business, consider the following ten mistakes that many brands make so you don’t make them yourself.

Trying to do too much

Less is definitely more when it comes to mobile app design. Many brands want their app to be able to do everything their mobile website, but that’s not a good strategy. The reason people seek out and download a brand’s mobile app is because it’s more convenient and streamlined than the brand’s mobile website experience. A simpler app is less expensive and easier to design and it will actually be more effective.

Not understanding customers’ needs first

Building off of the last tip and the need to be selective in choosing which features to include in your mobile app, it’s important to prioritize according to customers’ needs. Don’t assume you know what your customers want and don’t go about developing your app just to create another channel. You need to survey customers and find out what they really want out of your mobile app before you waste money building in features nobody asked for.

Insufficient testing

Every day, more than 1,000 new mobile apps land on app stores. With so much competition, brands are in a hurry to get their app to market. But you can’t afford to rush the testing process. A buggy mobile app can turn off a lot of users and they won’t re-download it even after you’ve fixed the bugs. Better to do extensive testing before release to make sure your app is running as smoothly as possible.

Focusing on downloads and not retention

Here’s a startling fact: more than 75% of apps are never opened a second time. First time app developers are often too concerned with getting a lot of downloads and they don’t think enough about retention. Repeated use, not the number of downloads, is the measure of an effective mobile app. So while it’s important to market your app to get downloads, you need to work even harder to make your app relevant and useful so that the people who do download it continue to use it.

Developing for multiple platforms simultaneously

Since you’re investing money into developing a mobile app, it’s understandable you want to reach the widest audience possible. But you should resist the urge to release your app on multiple platforms at least at first. Cross platform tools that allow you to build an app for multiple platforms simultaneously aren’t as effective as building a new app from the ground up for each new platform. Many brands prefer to start with iOS since there are far fewer iPhone models than Android phones that have to be tested for. Whichever platform you decide to go with first, make sure it’s running smoothly and you’ve got all the kinks worked out before moving on to the next one.

Giving up too early

Less than one percent of apps make a profit. If your objective in building a mobile app is strictly monetary, or if you’re expecting an immediate return on your investment, a mobile app may not be the right direction for you. Mobile apps have a lot to offer beyond ad revenue or revenue from in-app purchases and seeing those results will take time so you need to be patient if you decide to proceed.

Ignoring negative feedback

Many brands think their job is done when their app is deployed. Smart app developers keep an eye on feedback in the app store, especially the negative feedback. Not all of it will be particularly helpful–some people just like to gripe–but there may be some valuable insights in negative feedback that will help you to improve future versions of your app.

Doing it the easy way

Great apps take lots of time and money to develop. Drag and drop app building software might be a good way to get your feet wet with app design but in the long term, you’re going to want to build a professional app from the ground up.

Failure to consider hidden costs

The cost to develop an app is only the start. Testing, maintenance, app upgrades, and marketing for your mobile app all cost money so you need to allocate funds for those things as well, not just the initial development costs.

Not marketing it

Don’t assume that customers will seek out and download your mobile app. Many of them will assume you don’t have one since many smaller businesses don’t. You should be advertising in store and using other marketing channels as well to market your mobile app. Mobile channels are especially important. If you’ve got an SMS campaign, chances are those mobile subscribers are already among your most loyal and will be a great place to start in getting your first app downloads so send out the occasional text message complete with a download link to your app.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/forbesagencycouncil/2017/10/24/13-mistakes-to-avoid-when-developing-an-app/#63103af57ce9

Six things you can learn about SMS marketing from email marketing

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Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well.

Get to the point

Though email is certainly a longer form channel than SMS, it’s still crucial to get to the point fast. Since the majority of emails are now read on mobile devices and since mobile users are less inclined to read a long-winded email than desktop or laptop users, emails need to be concise. Unlike email, the SMS channel is actually restricted by character count on many devices. The 160 character limit is standard with the SMS protocol and devices that don’t have their own proprietary messaging applications can’t receive a single text that contains more than 160 characters. As a result, texts can be broken into multiple parts making them less effective. Even disregarding the character limit, text messages need to be short and to the point. It’s a channel known for its brevity so in order to meet customers’ expectations, text messages should be concise.

Personalize

Both emails and text messages are more likely to be acted upon when the recipient feels it was truly meant for them. One way to do this is by addressing the recipient by name. Bulk email and SMS service providers can allow messages to be sent that automatically puts each recipient’s name at the beginning. Another way many businesses personalize is by sending birthday offers on customer’s birthday or at the beginning of their birth month. Marketers can personalize further through segmentation of their contact list into subgroups based on various demographics or interests so that they can provide more relevant advertising and offers.

Give people the option to opt out

Every email should include instructions at the end to opt out of future emails. Likewise, every text message should end with instructions. For SMS, keep instructions extremely brief keeping your character limit in mind (“Text ‘STOP’ to end” or something similar). First of all, it’s required by the Telephone Consumer Protection Act. Second of all, even if it wasn’t, it’s still a good idea. Because bulk email and SMS services charge per message, there’s no sense in continuing to send emails or texts to the people on your list who don’t want them. They’re not your ideal audience so make it easy for them to opt out and hope that they take you up on the offer.

Show that you care

Email and especially SMS, should be used for more than just promoting products or services. People see enough advertising on their phones as it is. If every email or text is trying to get them to buy something, they’re more likely to opt out. We’ve already covered personalization and birthday offers as a means to making customers feel important but there are other ways. Sending mobile coupons or exclusive offers that aren’t available to anyone who hasn’t opted in is another way to show appreciation to your most loyal customers. You can also use text messages to make your customer’s lives easier by sending appointment reminders, order notifications, and shipment updates.

Timing matters

A/B split testing at various times of the day has shown that emails sent at certain times are more effective than emails sent at other times. This is even more true for SMS because of its time sensitive nature. The days and times that will work best for the messages you’re sending will depend on a number of factors including your audience, message, and product or service.

Have fun

Texting is something we usually do with family and friends, not brands. As such, we associate it with casualness and fun. If text messages come across as overly formal or stiff, it will come across as unnatural. Use casual syntax and focus on making your messages fun to read.

Mobile Technology News brought to you by biztexter.com

Source: chiefmarketer  .com/be-human-10-email-marketing-tips/

Which criteria to use when selecting mobile marketing tools and channels

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In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and hundreds of tools for tracking metrics and automating the advertising. You can’t afford the time or money to try them all so how do you pick which ones? Here are a few criteria that can help you decide.

Mobile marketing tools and channels should…

  • Be easy to use. Unless you have the resources to hire a full-time social media person, you should make ease of use a priority in selecting both mobile channels and mobile marketing tools. If the learning curve is too steep you’ll probably waste too much time trying to figure out how to use it and not enough time actually implementing and benefiting from it.
  • Be effective. This one’s pretty straightforward. A channel or tool should do for your business what it’s supposed to do. If you try out a new channel or tool and give it a fair chance, but it doesn’t help you achieve your mobile marketing aims, then there’s probably no sense in investing in it further.
  • Be Up-to-date. Some tools or channels may have been helpful at one time, but aren’t anymore. The world of mobile technology is advancing at an incredible rate so if tools and channels aren’t being regularly updated to keep them relevant, they aren’t going to be the best option for your business.
  • Offer value to your business. This is another one that might seem obvious but many businesses are using tools and channels simply because other businesses are using it and they just think they should as well. So ask yourself, is a given tool or channel offering you any tangible results? If it’s not doing anything of value for your brand, you need to consider why you’re investing time and money into it at all.
  • Have good customer service. This one applies to tools and not channels but you’ll find that many mobile marketing tools come with 24/7 support and others do not. It’s safe to assume that you’re going to run into problems or questions with any given tool so it’s important that you can get immediate assistance when these problems or questions arise so you can use the tool to its full potential.

SMS is a must

With so many tools and channels, very few are a must for all industries. What works for one business won’t necessarily work for another. But there is at least one notable exception: SMS. Short Message Service (or text messaging) needs to be a part of every mobile marketing campaign and it meets all five criteria above:

  • Ease of use. If you select the right bulk SMS service, SMS marketing is very easy since the service will automate the opt-ins and opt-outs. You only have to craft the message and set the time for it to be sent and the service takes care of everything else.
  • Effectiveness. The open rate for text messages is about 98% (90% within three minutes of the text being received). Click-through and redemption rates for special offers are about ten times higher than they are for email.
  • Up-to-date. Though the SMS protocol hasn’t changed hardly at all over the years, regulations on text messaging have and the majority of bulk SMS services have continuously adapted to be compliant with these regulations.
  • Value. The low cost per text, combined with the effectiveness of the channel means SMS is one of the most valuable mobile channels you can have in your arsenal.
  • Customer service. Select a service with a great reputation for round-the-clock support and SMS might be the best thing that ever happened to your brand.

Mobile Technology News brought to you by biztexter. com

Source: business2community.com/social-media/criteria-matter-choosing-social-media-marketing-tools-01911735#FDvH162UppEUeslu.97

 

Six ways to grow your online business on a budget

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Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence, it’s crucial that you keep it growing. Stagnation is the death of all brands from small startups to national chains. The following tips will help you build your online business without spending a fortune.

Make sure your website is optimized for mobile

The year 2016 was the year mobile web traffic surpassed traditional web traffic, and mobile web traffic is only going to increase the gap with each passing year. Already, more than half of your website visitors aren’t having a positive experience on your site if it’s not mobile optimized. Mobile optimization is inexpensive because the majority of website building platforms already have responsive design which does it for you.

Find out all you can about your audience

You’ll waste less money trying to find a marketing approach that works if you just take some time to get to know your existing customer base (and your ideal customer) better. Find unobtrusive ways to get information from customers along the way. Start small by asking for an email address or phone number and get permission to email or text. Offer small incentives in exchange for personal info like birthdate, gender, and age. Short surveys after purchases are a great way to obtain this kind of info from customers.

Invest in SMS marketing

Mobile is an increasingly important aspect of digital marketing and there’s no better place to start with mobile marketing than SMS, or text messaging. Text messages only cost a few pennies per text so it’s one of the most affordable digital channels out there. Add to that the fact that you’re only sending them to people who’ve opted in and that 90% of your recipients will open and read your text in three minutes or less and you realize how cost-effective SMS marketing is.

Create engaging content

You can diversify your marketing efforts by launching a content marketing campaign. Content marketing is different from other marketing efforts in that the primary goal isn’t to make sales, but rather, to create awareness, drive engagement, and generate leads that may one day become loyal customers. Content marketing can be as simple as adding a blog to your company website and paying a freelancer to post two or three articles a week too it. If your brand is committed to producing high-quality content, potential customers will seek you out.

Segment and personalize

Using the information you obtain from following the advice in tip number two, you can segment your audience by age, gender, interests, or other criteria and provide more personalized marketing for the various segments. Segmentation and personalization of your marketing efforts is cheaper in the long run since you won’t be wasting money sending ads that aren’t relevant to the people you’re sending them to.

Build a strong social media presence

The great thing about social media is that it’s free to create a business page and you get a lot of free advertising in the form of followers who share your posts where their friends and family can see them. Once you’ve gotten started and are seeing success, you can invest in paid advertising and a full- or part-time social media person to maintain your various social media pages.

Mobile Technology News brought to you by biztexter.com

Source: nuwireinvestor.  com/10-tips-growing-online-business/

 

Six reasons your text message marketing efforts aren’t as effective as they could be

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Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping you from achieving maximum success with your text message marketing efforts.

Too many words

Even if SMS allowed for more than 160 characters, you wouldn’t want to use them. The nature of the SMS channel demands a concise and clearly worded message that can be read in seconds. The research shows that people will only give about five seconds of their time to looking at promotional content before moving on to something else. You have seconds to get and hold their attention. That means no filler words of any kind.

You use jargon or textspeak

Unless your business is in a highly technical field and your target audience is well educated in it, you shouldn’t be using larger or jargon words. Aim to use language that virtually any person on your recipient list will be able to understand. For the same reason, you shouldn’t be using textspeak either. While clever little acronyms and emoticons might convey more with fewer characters, you can’t count on your audience understanding it and it tends to come across as juvenile and annoying rather than hip.

The wrong focus

Everyone’s favorite subject is themselves. So while it may be tempting to make your messages about your brand and about your products, it will come across as shameless self-promotion. People opt in and stay opted in to receive your texts when they’re getting something out of it. Craft your messages so that it stays focused on the customers and how your brand will make their lives better.

Passive voice

In active voice, the subject of the sentence is acting upon the object. In passive voice, the object of the sentence is being acted upon by the subject of the sentence. People prefer the active voice while the passive voice tends to make people lose interest.

Emotionless language

Good writing is compelling, not just convincing. You should use emotionally charged words that are going to be more likely to get your audience to have an emotional response and more likely to get your audience to take action.

No sense of urgency

Every text message needs a call to action and a sense of urgency. If recipients aren’t immediately persuaded to redeem a coupon or “like” your Facebook page or do some other action, the chances of them remembering to do so later drops significantly. Immediacy is an important trait of the SMS channel. People receive, open, and read text messages within a couple of minutes. If you suffuse each message with a sense of urgency, they’ll be the most likely to take the course of action you are striving for.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur  .com/article/298766

Six reasons your text message marketing efforts aren’t as effective as they could be

Close up of a man using mobile smart phone

 

Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping you from achieving maximum success with your text message marketing efforts.

Too many words

Even if SMS allowed for more than 160 characters, you wouldn’t want to use them. The nature of the SMS channel demands a concise and clearly worded message that can be read in seconds. The research shows that people will only give about five seconds of their time to looking at promotional content before moving on to something else. You have seconds to get and hold their attention. That means no filler words of any kind.

You use jargon or textspeak

Unless your business is in a highly technical field and your target audience is well educated in it, you shouldn’t be using larger or jargon words. Aim to use language that virtually any person on your recipient list will be able to understand. For the same reason, you shouldn’t be using textspeak either. While clever little acronyms and emoticons might convey more with fewer characters, you can’t count on your audience understanding it and it tends to come across as juvenile and annoying rather than hip.

The wrong focus

Everyone’s favorite subject is themselves. So while it may be tempting to make your messages about your brand and about your products, it will come across as shameless self-promotion. People opt in and stay opted in to receive your texts when they’re getting something out of it. Craft your messages so that it stays focused on the customers and how your brand will make their lives better.

Passive voice

In active voice, the subject of the sentence is acting upon the object. In passive voice, the object of the sentence is being acted upon by the subject of the sentence. People prefer the active voice while the passive voice tends to make people lose interest.

Emotionless language

Good writing is compelling, not just convincing. You should use emotionally charged words that are going to be more likely to get your audience to have an emotional response and more likely to get your audience to take action.

No sense of urgency

Every text message needs a call to action and a sense of urgency. If recipients aren’t immediately persuaded to redeem a coupon or “like” your Facebook page or do some other action, the chances of them remembering to do so later drops significantly. Immediacy is an important trait of the SMS channel. People receive, open, and read text messages within a couple of minutes. If you suffuse each message with a sense of urgency, they’ll be the most likely to take the course of action you are striving for.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.   com/article/298766