Month: February 2017

Marketing to the Masses: Digital Marketing

d3As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers mingle, thereby allowing companies to reach out and market to those consumers in a variety of ways. And effective use of those digital spheres will lead to effective and rewarding marketing.

Digital Mediums

A company’s website is the first and foremost means of marketing. Clean and well-branded websites allow consumers to peruse around, get the information they need, make a purchase, start a subscription, and so much more. User-friendly websites with up-to-date information, alluring images, and quick conveniences will sell themselves. And with AI chatbots added to a website, users and consumers can interact directly with the site to get the information when they need it.

Marketing to Mobile Users

Going mobile is one of the most important ventures of the modern digital world. According to a recent article in the Huffington Post by Jane Durand, users “expect mobile experiences that match desktop in function and utility.” If consumers cannot access a company’s services through their mobile device, then the website needs to be updated. Consumers expect to be able to transfer money, book a flight, order a ride, and read a book from a mobile device. And as more consumers use SMS messaging, companies need to market through SMS messaging. Inviting consumers to receive information through text messaging will provide a direct means to market to individual people.

Social Media Marketing

Social media is one of the biggest means by which companies can market themselves digitally. Facebook has the advantages of live and recorded videos for streaming commercials, text and video posts for spreading information, sponsored ads for pushing content further, direct messaging for personally connecting with consumers, and easy following for consumers to receive all posted updates. But there is also Instagram, Twitter, Google+, LinkedIn, and even Snapchat. Social media is a large-scale forum for marketing on all levels.

Marketing to Today’s Consumers

Despite the variety of platforms and mediums in which digital marketing occurs, consumers are not just wanting to see more content: consumers want to see and experience better content. Consumers want to view engaging, professional, and informing videos. They want real articles that show real people. They want to have fun while on the web or connected to an app.

And not only do consumers want to have engaging experiences, they want to engage in a personal way. Durand says to marketers: “rather than trying to create messaging and experiences that will appeal to all users, you should focus on how to create custom experiences that resonate better with specific users.” The extra research and effort to market on a personal level will be extensive but will pay off in big ways when consumers personally connect to a company’s brand and the experiences offered them.

Digital marketing is marketing to the masses. Whether through a website, an app, SMS messaging, or social media, good marketing will invite consumers and users to interact and experience content in an easy, convenient, and personal way.

Source: huffingtonpost.  com/entry/5-ways-to-revamp-your-digital-strategy-in_us_58adba5ae4b040d4868a632a


5 Marketing Mistakes to Avoid



When marketing to your customers, you already know you should utilize text marketing, social media, and other forms of communication and engagement. You may even have an awesome marketing strategy outlined for 2017 already. But do you know what you are doing wrong? Here are 5 marketing mistakes you should avoid this year.

1. Too short of content

One marketing strategy that is all too common is when companies post content on their site just to get rankings instead of actually trying to engage with the consumers. This often leads to short articles without substantial information. Another reason you might be posting short content is because you know consumers have a short attention span and aren’t interested in spending too long on any one page.

However, customer engagement affects your search engine rankings more than the number of blog posts you are putting out. On top of that, recent studies have shown that customers much prefer to read a long, well-written, informative article than short ones. They will spend over 10 minutes on one page reading the article and engaging with it. So focus on longer articles over 1,000 words.

2. Not optimizing web content

Surprisingly, a good majority of businesses trying to rank their websites higher don’t actually have it optimized for search very well. Every single page and piece of content that is written for your business needs to be optimized for search if you want to have effective results. Use keyword research to determine the best keywords for your site, and use those words in the titles, image tags, URL and a couple of times throughout the content to get the best ranking possible.

3. Avoiding social media

A lot of companies figure they don’t need social media. Sure, they have social media accounts, but they don’t try to engage with customers or post on it regularly. You may think it is unnecessary for the type of business you run. Maybe you are marketing to other businesses and don’t see the value in social media. However, even if you are selling to other businesses, you have to remember that ultimately you are still selling to individuals, and individuals spend a lot of time on social media platforms. Don’t neglect your social media accounts, and put time into making sure you engage with your customers through them.

4. Avoiding text marketing

It is amazing how many companies don’t use text marketing when it is literally your opportunity to market directly to customers. You are putting an ad in the pocket of every customer you have, and it will pay off big. Most people look at their text messages within the first three minutes, so you can be sure to get coverage and have your text viewed by the consumers. Don’t neglect this powerful tool.

5. Not personalizing content

We live in a world where getting information about your customers is ridiculously easy, and it makes it possible to personalize all the content they receive. By personalizing, you monopolize on what works best for each person and is more likely to convince them you have the right product or service for them. Personalize based on age, gender, or location to get the best results in your marketing.

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Could T-Mobile finally be #1?


Mobile carriers have constantly been fighting to be the #1 carrier in the country, and Verizon has always been at the front of the competition. They have a better network that reaches more places than any other carrier, and up until now, nobody has been able to rival them. But has T-Mobile finally pulled ahead?


Verizon definitely still nails it on the head with availability and is still beating T-Mobile. Verizon has a signal 88.17% of the time compared with T-Mobile’s 86.6% of the time. And when it comes to coverage maps, Verizon is the only carrier that seems to completely cover the country. T-Mobile has many gaps on the West Coast where there are a lot of mountains making it difficult to get coverage without a strong tower infrastructure. But T-Mobile have been working hard to boost their coverage and compete with Verizon making it hardly even noticeable to most customers.


When it comes to speed, T-Mobile and Verizon have nearly identical speeds. They both run 14 Mbps download speeds, which is dang fast for a smartphone. The real difference in data speed is that Verizon has limited data plans while T-Mobile has been switching to more of an unlimited option. That means customers are able to get unlimited data at the fastest speed available from carriers. That’s a pretty big advantage for customers.


T-Mobile kicks it out of the park when it comes to price comparisons with Verizon. And it just gets better with the number of phones a customer adds to the plan. On top of that, T-Mobile offers customer perk programs like T-Mobile Tuesdays where they give customers free movies, Uber and Lyft Rides, and even gift cards for Valentine’s Day. Customers were even able to add 2 free lines to their plans for Black Friday, including getting free tablets to go with those lines. They even offer text marketing messages to remind customers to take advantage of their deals. If customers weren’t already happy paying less for their T-Mobile phones, the extra perks really do make a big difference.

Customer service

The biggest problem with T-Mobile compared with Verizon is that it doesn’t have as good of customer service. Customers report having to call in regularly for discrepancies on their bills, a problem that doesn’t seem quite as common with Verizon customers. However, with the price being so much cheaper, customers don’t seem to mind having a few issues with their bill.

What this means for your business

This means it is getting cheaper and easier for customers to own smartphones and easier for you to reach them with text marketing. But it also means competitors have easier access to reaching your customers. Your business needs to step up its game to offer the best text marketing to customers or they might get snatched up by another business using the technology you aren’t.

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5 Steps to a Successful Video Marketing Campaign


As technology changes, so does the way your audience absorbs information. That means you need to be changing your marketing strategy with your consumers. And while some forms of marketing such as text marketing will never go away, you should also be looking at newer forms such as video marketing.

Why video marketing?

Video Marketing will claim more than 80% of web traffic by 2019, and 64% of customers are more likely to buy your product after viewing a video about it. And if that wasn’t enough to convince you, here are some other reasons video marketing is so essential to a business.

  • Customers are more likely to remember a video than text
  • Google’s SEO algorithm uses video to determine rankings, so it can improve your positioning in web searcher
  • Video works well across all devices
  • Consumers are more likely to consume, share, and engage with video content

    Steps to success

    You now realize why it is so important that you are making and sharing videos to sell your products. But what can you do to ensure you have successful videos? Here are 5 steps to take.

    1. Choose a topic: Your first step will be to pick a topic that works well with your consumers. Maybe it is an informative video that teaches them how to use your product or maybe it is a funny video making fun of the competition. The topic of your video is the most important piece. People are more likely to share it if it connects with them on an emotional level, whether that is through humor, sadness, etc.

    2. Decide on video format & script: Maybe you want to make an animation video, or maybe you want a documentary style. You have to decide the style you want and work out a script.

    3. Get a professional or take a class: If you haven’t ever made an online video before, you will need to figure out exactly how to do it yourself. If you want to make videos on a regular basis, you can take a class on making videos to learn how to do it yourself. You can also hire contractors who will take on one project at a time to make some videos for you.

    4. Film your video: Take the shots and get it all put together. Edit the content to give you the best shots and best finished video.

    5. Test your video: Before releasing your video on social media where you can be crucified for doing something wrong, run it by a few people first. Test it with a few customers to see how they feel about it, and make sure there isn’t anything horrible that needs to get fixed. If it all looks good, post it.

    Where to post your video

    You should have a how-to section on your website where you keep all your informative videos that explain how to use your product. Anything else can go in with your regular blogging. If you want to engage customers and get them to share with their friends, post your videos to social media. You can send emails with the video or text marketing messages with links to the video. You can even use the videos as paid ads on social media. Whatever you do, know that engagement is key, and you will get the most engagement if your video is easy to share.

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AI Chatbot: Customer service of the future


Customer service interactions are one of the most important things your business does. There are an endless number of ways you can speak with your customer, but text with AI Chatbot is a must. 2016 was a huge year for artificial intelligence. It has become one of the newest and most advanced ways of communication, and it is just going to get better.

Why use chatbot?

If you are using AI Chatbot, you are able to let computers analyze the questions from your customers and answer them without ever having to speak with an actual person. For example, a person could text asking what today’s specials are, and your Chatbot would respond. It saves a lot of time because your customer service agents aren’t wasting time on repetitive questions. Plus, your customers appreciate being able to get an immediate answer instead of having to wait on hold for 20 minutes. Chatbot is done through text, so you are able to give a clear answer. There is no miscommunication about specific details like you might have with people talking over the phone.

The other huge advantage is that customers like being able to communicate with businesses through text instead of always having to call them. You are talking to them in method they are comfortable with and that is considered fast and easy for both parties.

Predictions for evolution of AI Chatbot

This year, AI is exploding and becoming more advanced than ever. We are seeing huge advances in technology including the technology controlling Chatbot conversations. Here are some predictions for what will happen with Chatbot this year.

  • At home personal assistants are expected to become much more popular this year as more consumers adopt them and more developers do work for them. Technology is advancing to the point where these personal assistants, like Amazon Alexa and Google Home, can take commands from you and do what is asked of them.
  • Chatbot for customer service communications will become much more commonplace. It may not just be something you could do but rather something that is expected by your customers.
  • Use around the office might become commonplace as well. More people are using text for office communication than email now, so it makes sense that there would be a shift to using Chatbots in that area too.
  • Social media using Chatbot is already starting to become popular, but it is expected to quickly become the norm. Your business will be able to use it for both texting and social media communications, effectively increasing your ability to reach customers while decreasing response time.

    Should you get on board?

    The most important takeaway here is that your business should get started with Chatbot if you haven’t already. It is no longer an emerging technology; it is a successful one. You can expect it will work well. Your customers like it, but by the end of the year, it will be an expectation. So if you weren’t planning to get it for your own convenience, you may have to get it for your customers.

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