Month: December 2016

The future of marketing: Text


Marketing to your customers is a huge part of your business, whether you are marketing directly to consumers or to businesses. Whatever the case, it is time for your business to start considering a shift to sms marketing. It is a really easy way to market to your customers, and it is quickly becoming the next big thing of 2017.

Not enough businesses currently using it

It is surprising that only 29% of businesses are currently using text marketing efforts to reach their consumers given that 64% of customers said they prefer text to voice communication with businesses, according to Mobile Marketing Watch. Another 77% of consumers like it when companies offer texting options for communication and 81% said they are tired of frustrated when they have to communicate with a company through voice. Your customers are begging for a faster and easier way to talk to your business, and your company can increase efficiency and customer satisfaction very quickly with text communications. It is time to get on board with text marketing.

How to use text marketing

You may be wondering what exactly your business would even use SMS marketing for. The top 2 goals for retailers when using text marketing is to drive revenue and improve the customer experience. Of all the businesses who do use text marketing, 79% saw an increase in one of those areas. It is definitely worthwhile for your business to make the change, especially with AI Chatbot making user experiences with texting a business better than ever before. Being able to recognize and answer a customer’s questions is an extremely valuable tool.

But allowing customers to come to you with their customer service needs through texting isn’t the only thing you should be using SMS to accomplish. It is also a great way for you to communicate with them. If your business offers a service that requires an appointment, such as a dentist office, a bridal shop, or even a restaurant with reservations, sending appointment reminders via SMS reduced missed appointments by 26%. Sending your bill reminders and account updates through text, whether as a utility company, doctor’s office, or a credit card company, can reduce call center volume by 5%. Up to 80% of consumers preferred to track their orders via text when products were shipped, and coupons send through mobile texting got a 30-50% redemption and increase in traffic to the store.

A very valuable tool

Given that most people open a text message in the first couple of minutes after it is received, it is extremely valuable to be able to market to your customer through it. It is a way of reaching out to consumers in a way we’ve never been able to before, and it benefits both the business and the consumer. Whatever you decide to do in 2017 to bring in new customers and maintain the old ones, remember that text marketing has huge advantages, and you will fall behind the competition if you don’t adopt it very soon.

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Generation Z Marketing Tips



Marketing has changed significantly over the past few years as more companies have started targeting their efforts towards Millennials, a completely new and different type of consumer than we’ve ever seen before. But just as businesses are starting to really understand how to advertise to Millennials, they are now being introduced to Generation Z, the next rising generation they need to focus marketing efforts towards. Here are some things you need to do to ensure you are reaching the next generation with your marketing efforts, thanks to Fortune.

Who is generation Z?

In technical terms, Generation Z includes anyone who was born after 1996, which means they are currently in college or high school. Your business probably isn’t marketing towards them too much at this point since the Millennial generation is still your largest group of current consumers, but these kids will be graduating from college soon and entering the job market. Generation Z was raised on smartphones and the internet. They don’t even know what a polaroid picture is let alone have any memory of life without social media. They will be your newest consumers very soon, and it is important that you understand how to reach them.

Transparency and honesty

It takes this generation less than 10 seconds to find someone on the internet who has associated with your brand and who can give them honest feedback about your company. They can spot anything that seems fake or misleading online pretty quickly. That means your company’s best bet in trying to reach out to them is to be completely honest and transparent. If they feel like they are being deceived, they will just work with someone else.


The newest adult generation is very interested in buying products from companies that have some kind of unique twist to their products. Maybe you donate a bottle of water for every bottle they purchase or your product is hand made providing jobs to poor people who would have nothing otherwise. Or maybe you build a well for clean water in another country after so many sales. Whatever your gimmick that proves your company is unique and shows Generation Z their purchase is going to help more than just themselves will help push sales.

Social Media

To reach Generation Z and make sure they really hear you, utilize social media. The best way to do this is to interact with them. Ask them exactly what they want, and they will tell you. Use social media for customer service. You can even utilize AI Chatbot through messaging services to give streamlined customer service that your customers can easily use. This generation is on social media all day long, so if you are there too, then you give them a great place to reach out to you and get answers about your business. It isn’t enough to just have social media accounts. You need to be actively engaged with them through those accounts.

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Use or lose your marketing budgets



Every year, businesses review their past year’s budget and set a new one for the new year. Usually, this conversation begins in December but really doesn’t start until the new year when the final numbers come in for the budget. Anything that went over may get extra money in the new year while things that came in under budget may have some of that budget taken away. This is the time of year to look at your marketing department budget and figure out how to spend the remaining money so you don’t lose it next year.

Run social media ads

A quick way to spend your money is to promote your company on social media. Put together an ad and pay to have it promoted. It is the holiday season, which means your customer base is looking for fun and unique gift ideas for their friends and family, so promoting through social media will help them to find you and potentially bring in new customers.

Text marketing discount promotion

Some marketing departments are required to eat the cost of discounts and promotions being given to customers. If that is the case for you, then doing a text marketing discount would be a good idea right now. One of the reasons why sending a promotion out through text is great is because it rewards loyal customers instead of just always offering the best deals to new customers. Current customers who feel like you are loyal to them will feel the need to be loyal back, and you will win them for life.

Eight-second billboards

Billboards are a good way to advertise to people because there will always be a driver keeping their eyes on the road who will see your billboards, even if everyone else in the car is using their phone. There are some billboard companies you can work with that do electronic advertisements. You pay for 8 seconds at a time of billboard exposure, so you make an ad, give them your budget, and they display your ad for as much as you have paid. This is an especially good way to use up a remaining budget without going over it because you can give exactly what you have left to the billboard company to display your ads.

Promotional spots on Amazon

The largest online retailer is, and people are spending hours looking up gifts for the holidays on the site. Even if they don’t know what to get, the convenience of having it delivered straight to your door makes it convenient and easy for everyone. Amazon offers promotional spots where you can promote your product to come up first during searches or to come up as suggested products when consumers are viewing similar things. Paying for these types of spots is a good idea at the end of the year because it will give your product or service more exposure to new customers who are desperately looking for just the right gift.

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